Song Xinni has faded out of Taiwan’s entertainment industry. In recent years, her career focus has shifted to the other side. She and her husband are running Taobao live broadcast sales. They broadcast 5 hours every night from Monday to Friday. It is called, collagen powder sells at least 2,000 boxes per month, with sales of nearly RMB 420,000 (about NT$1.86 million), making it the queen of sales.
Song Xinni made her debut as a singer back then. She was known as the Sister-in-Law due to her scandal with Wu Zongxian. Later, she transformed into a notification artist, often chatting about love history, maintenance and other topics in “Kangxi Has Come”. Mainland netizens also know more about “Kangxi” she. In 2015, it was revealed that she had defrauded Lan Xinmei millions of dollars. She apologized and said that she was deceived by a liar and friend, causing Lan Xinmei to suffer heavy losses. She also disappeared from Taiwan’s entertainment circle because of this incident, and moved to Shanghai with her husband Wang Xingxiong.
The couple started a business in Shanghai and were exposed to live broadcast sales, from snacks to clothes, slippers and other livelihood necessities. Later, they founded the “XINNISUNG” skin care brand. In 2016, they cooperated with Dajiang Biomedical to produce health food, mainly collagen powder, Fat-burning pills, whitening candies, the price ranges from RMB 100 to more than 200 yuan. Her live broadcast has a record of 4 million people watching at the same time. Now it is about 40,000 to 60,000 people every night. The sales volume in the evening was about 100 boxes, and the estimated turnover was RMB 15,000.
With such a good performance, Song Xinni seems to have opened a new chapter in her life. On the live broadcast, fans called her “sister” and Wang Xingxiong “brother-in-law”. The couple took turns to show their sales strength in front of the camera, and also accepted songs from netizens. Song Xinni also knows how to use the popularity of “Kangxi”. From time to time, she will invite her friend Zhang Kefan to the platform to live broadcast products together. Good sister Zhou Hui also appeared on the live broadcast station to assist.
What’s interesting is that Song Xinni talks about her own collagen powder in front of the camera, which is more economical than medical beauty. She hopes to be as puffy and as good as her, but she claims to have no makeup, a filter for skin beautifying and microdermabrasion. But it is very large, which makes people laugh.
In addition to collagen powder, fat-burning pills are also her signature products. Her slightly blessed figure is particularly conflicting and interesting to sell weight-loss products, but she seems to be very light on the issue of her body being out of shape, sometimes at 11 or 12 in the middle of the night. She was 170 cm tall and 68 kg while she was livestreaming while eating supper. She was not angry when netizens complained about “the anchor is so fat” during the live broadcast, and responded, “I used to be very fat. I’m thin, but I like the fat me now.” She wanted to be a live broadcaster for many years, and she has developed an invulnerability in order to sell goods.
On the live broadcast, Song Xinni also disclosed the recent situation from time to time, saying that she bought a house in Shanghai, and was affected by the epidemic. She has not returned to Taiwan for 3 years.
