Copyright SEA Games – “If not” does not fall under the Must Have rule

The drama never ends – never ends, SEA Games 2023 in Cambodia, tongue twisters, royalty, wait, wait, wait, wait, not expensive, especially for Thailand. along with the change of Muay Thai to Kun Khmer until the Thai team does not send the competition, while the “Clembodia” trend continues to beat until the Thai cheerleaders vote not to watch “Dr. Sikharet” stating that the Must Have rule is enforced when obtaining copyright, still a settlement of Live broadcast of the 32nd SEA Games hosted by Cambodia. Between May 5-17, 2023, where Thailand is still negotiating various costs with the host, because this time many things have changed from the original. Especially for the rights to broadcast this SEA Games.

Starting on February 25, 2023, cambodia2023.com website. The official website of the 32nd SEA Games said that the 2023 SEA Games Organizing Committee has changed the tradition of hosting the SEA Games. By starting to sell the rights to broadcast live games Which in the past, the host nation will allow each nation to bring the signal back to broadcast for free, the SEA Games Federation has agreed on this.

Breach of royalty rules

Mr revealed Watt Chamroen, Secretary General of the SEA 2023 Games Organizing Committee, that we are successful again. by changing the original tradition of the SEA Games and we have to work hard to sell this right to open the door to the next SEA Games

“Every nation is calling on Cambodia to start doing this. Because selling copyright is profitable. But in the past, they were usually broadcast for free. Leading to a loss of value, Cambodia has successfully started selling broadcasting rights. and has received full rights to sell television broadcasting rights.”

In the past, the national team hosted the SEA Games. No royalties will be charged. By releasing images to different nations to watch for free, but in exchange for a small fee, so no copyright is needed, the biggest is Vietnam, which calls for 10,000 dollars per nation, or about 349,200 baht that tried to raise royalties as as high as $ 315,005, or about 11 million baht when Laos hosted in 2009, but in the end no one paid that amount and still looks normal

At the same time as the news that the royalties for broadcasting the SEA Games from Cambodia this time up to $ 800,000, or about 28 million baht, the Thai side has not reached a conclusion on this matter yet.

no copyright back

On February 28, 2023, Mr. Wat Chamroen, secretary general of the Cambodian SEA Games Organizing Committee (CAMSOC), said that the Thai media reports were indeed wrong. Cambodia has never demanded royalties for live broadcasts. Some Thai media reports are wrong. Because the negotiations between CAMSOC and the Thai authorities are ongoing.

“The final fee will be as agreed by both parties. And Cambodia will not have a decision on this matter. We do not force anyone to pay royalties. Live broadcast fees are determined based on marketing information and audience size in each case. So every country is different.”

March 8, 2023 Dr. revealed. Kongsak Yodmanee, Governor of the Sports Authority of Thailand, that he is currently discussing to find a solution. Because the numbers that have been called are royalties, they may not be able to reveal the numbers. But it is considered close according to previous news reports. which is considered too high

“We’ll have to see how it goes. At this time, let T-Sport be the negotiator, regarding the question that Cambodia denied not claiming royalties in those numbers. If it’s true, it’s a good thing. because we don’t want to pay that much for the public to watch the SEA Games thoroughly.”

Back to back

Believes all parties are confused with the host’s approach as to whether to charge royalties or not. It was originally said that the 2023 SEA Games had changed the tradition of hosting the SEA Games. By starting to sell the rights to broadcast live games Later, zooming out for the very expensive royalty numbers back saying no royalty just a fee

Most recently, Mr. Wat Chamroen, the secretary of the Cambodian SEA Games organizing committee. came out saying Cambodia has not set a price for the rights to broadcast the SEA Games. This depends on the negotiated market value. It makes sense that countries with large markets will have a high price It depends on negotiations with potential buyers.

In conclusion, does Cambodia charge royalties or not? or change from royalties to fees In practice, the fees collected in the past are not expensive, such as 10,000 USD. as far as the governor said SAT, it can be assumed that this fee could be higher than in the past. As for whether it will be close to the released price of about $ 8 hundred thousand or not, no one here knows.

The SEA Games is the Must Have.

for Thailand The international sports competition in Southeast Asia, or the SEA Games, is considered one of the seven sporting events announced by the Audio Affairs Committee. National Television and Telecommunications on the criteria for important television programs to be broadcast on general television services only that must provide a live broadcast This is called the Must Be Rule.

Thailand has always been controversial about the copyright of that sport. Thais almost missed watching the 2022 World Cup final in Qatar between 20 November and 18 December 2022 due to the Must Have rule, leading to any private bid for World Cup rights. because it is not worth the investment In the end, the government had to step in and buy copyrights for about 1,400 million baht, 600 million baht from the NBTC, and the rest from the private sector.

Not long ago, the 2022 ASEAN Football Championship AFF Mitsubishi Electric Cup 2022 was between December 20, 2022 and January 16, 2023, which was considered a program that was not subject to the conditions that had to be broadcast live according to the announcement about the NBTC Come in to buy the rights and always broadcast live. Because it is considered a program that the Thai national football team hopes to win the championship more than other nations, but this time the copyright holder does not share sales as before

Until no courage to buy and there is a possibility that there may not be a live broadcast on TV stations Seen from the first match on December 20, Thailand met Brunei, the result of the match was 5:0, there was no live broadcast on stations television. Finally, the private sector, such as the Lottery Plus Department, invested 67 million baht to buy the copyright until the whole country of Thailand watched and the Thai national team won the 7th ASEAN Championship.

The latest is SEA Games 2023. This time, the original SEA Games tradition does not charge royalties. But this time, the number of royalties was found to be very high for Thailand. Currently under discussion

“Clembodia” drama, Thai people are cheering, don’t watch.

In fact, the SEA Games is one of the most popular programs among Thai people. With many sporting standards, there is a chance to win a gold medal. But this SEA Games is a bit of a clash between Thai sports teams and hosts like Cambodia. There was a problem with the management of the competition. Removed the Muay Thai name from the competition, changing the name to Kun Khmer instead, leading to Thailand protesting by not sending boxing to compete.

There is also a social war between Thai people and Cambodians. Responding to each other on many issues and events Cambodia often refers to various cultures, whether Thai or other countries, originating in Cambodia. Until the Thai people sarcastically call it “Clembodia”.

Now, many views on the social world express the opinion that I don’t want to watch the SEA Games this time. From the simmering mood of the story that has responded to each other back and forth

The rules don’t tell you to buy – no it’s not.

While Thailand has a must have rule according to the NBTC announcement. Article 3 stipulates that live television programs as defined in this Country’s Annex (7 Sports Programmes) are considered television programs available to the public under universal television service only.

Any actions other than those specified in Article 3 must be approved by the Board in advance.

Dr Sikharet Sirakarn, an independent academic in digital media and new media, said that the NBTC rules are not really enforced. For example, in the case of the 2020 FIFA World Cup in Qatar, the people of Thailand almost did not watch the World Cup. At that time, if he can’t earn money to pay royalties without seeing it happen. Even the World Cup final is a Must Have too.

“The rules don’t tell you to buy. there is no But if there is or has been acquired copyright, it is subject to the Must Have rule, it must be broadcast according to the publication.

Who is stronger?

A TV industry source said. In terms of sports broadcasting rights, in the latter there will be money involved. Everything depends on the agreement between each other, like the AFF ball, we almost didn’t watch it. because the copyright holder raised the price changing sales model At that time, a capitalist who sold lottery tickets online became a major sponsor. It’s no different to the World Cup. If politics had not jumped in, there would be no way to watch.

As for the SEA Games, you have to look at the agreement on whether ASEAN members will agree to this kind of royalties or not. Those involved, be it TAS or the NBTC, are ready to support the debt budget? Or if it’s too expensive you can’t buy it when you don’t have the copyright, you can’t broadcast live. There may be discussions or discussions through other channels such as Streaming.

The party selling copyrights wants to make the most money. Sold according to the size of the economy and chance of success for that country’s athletes, such as AFF football, they sell to Thailand at a higher price than others. It was considered to be a deal between one and the other, whoever was untruthful had to agree with the other party. But if too many conditions are offered, no copyright will be purchased. The host will have 0 income from this section immediately.

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