© Reuters. Cosmetics Industry Research Institute, K-beauty brand show successfully completed
The Korea Cosmetic Industry Research Institute announced on the 25th that it has successfully completed the ‘K-Beauty Brand Show 2022’ at Community House Masil in Jung-gu, Seoul.
The event, organized by the Korea Cosmetics Industry Research Institute and sponsored by the Ministry of Health and Welfare, introduced cosmetics and services of small and medium enterprises located in ‘Beauty Play’, a K-beauty experience and publicity center.
The event was attended by 13 brands, officials from domestic and foreign governments and related organizations, and domestic and foreign influencers. The researcher submitted that the Memorandum of Understanding for the export of cosmetic companies was signed along with demonstrations of the composition and style of each brand. An appointment ceremony was also held to appoint Yubin from the group Wonder Girls as a PR ambassador.
Lee Jae-ran, head of the Korea Cosmetics Industry Research Institute, said, “We will continue to discover excellent domestic beauty companies and support the expansion of small and medium-sized domestic beauty brands overseas.”
From Jeong-min, reporter of Hankyung.com blooming@hankyung.com
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