CPF promotes Open Innovation concept, joining forces with research institutes and start-ups around the world to create innovations. Research and development at every step of the production chain Develop new products to meet global food trends after Plant based, plant-based meat from the MEAT ZERO brand has been widely accepted.
On September 20, 2021, Dr. Lalana Teeranusornkit Senior Deputy Managing Director In terms of innovation and new product development, Charoen Pokphand Foods Public Company Limited (CPF) revealed that CPF RD Center is continuing to research advanced food innovations. Which is another trend that needs the future world under the concept of Open Innovation that is open to research institutes, the private sector, educational institutions. or various agencies, including Start Up, that will jointly research and develop new sustainable things
The company has joined as a member of Food Valley in the Netherlands. Which is the center of personnel who have knowledge and competence in food innovation, tens of thousands of people including joining as an Innovation Partner at the Asia-Pacific Food Agri-Food Innovation Summit in Singapore. Which has attracted the attention of many innovators from many countries to offer to participate in research with the company.
At the same time, it also supports the ProVeg Food Innovation Challenge, which is a competition for food innovation in Southeast Asia, for example.
The Food Research and Development Center or CPF RD Center is responsible for creating Food innovation to meet the needs of each group of consumers by research and development must really meet the needs.
“Food research focuses not only on research studies but also on industrial developments. In order to actually meet the needs of consumers, for example, CPF RD Center creates Plant Based innovation from PLANT-TEC technology to produce meat from plants on an industrial scale by solving pain points in every limitation until it is the source of success in accessing consumers and has been widely accepted,” said Dr. Lalana.
For the aforementioned PLANT-TEC technology, the CPF RD Center is a collaboration with world-class plant based companies from many countries such as Japan, the United States and Singapore, as well as Thai educational institutions such as Chulalongkorn University. and Mae Fah Luang University This results in a plant based product that is perfect in appearance, taste, smell and texture. The way that consumers have eaten I almost didn’t even know I was eating vegetables.
At the same time, the CPF also resolved the restrictions on the price level to come down to the same level as normal beef. and sold in 7-Eleven stores for consumers to easily access This is a factor that makes CPF’s Plant Based brand MEAT ZERO gaining positive feedback from consumers and restaurant chains.
“CPF doesn’t stop developing plant-based meats and many healthy foods for consumers. but will continue to study food innovation research according to the trends and needs of the world because research is endless We are open to collaborative research with all sectors based on the concept of Open Innovation, which is believed to lead to new food innovations quickly and sustainably,” said Dr. Lalana.
