Dee-Prom helps SMEs to enter the online market Stimulate sales of over 90 million baht
Mr. Nattapon Rangsitphon, Director-General of the Department of Industrial Promotion, revealed that the Department of Industrial Promotion (DOE) or Dee Prom has responded to the policy. Minister of Industry Mr. Suriya Jungrungruangkit Continue to support SMEs to access online marketing channels through the Covid 2.0 measures “Ready to Fight, Live, Survive” by focusing on promoting and elevating the potential of entrepreneurs to survive by doing Online marketing for success Because it is an option that can be done immediately during the past Covid-19 epidemic, especially through online marketing platforms, Social Commerce or social commerce. Which is considered an important online trade in the era of Covid-19. Because it is a direct sale of goods or services through social media and is also the source of most buyers today. as well as reaching a wide range of consumers as well as being a tool and channel to increase and expand sales efficiently and in accordance with the current situation, as well as having a tendency to grow more in the future, Dee Prom has therefore implemented the D-Ready to Fight project Survive with Online Marketing 2.0 in the Covid Era or DIProm Social Commerce
For DIProm Social Commerce, it focuses on raising the potential of online marketing for entrepreneurs in 3 industries, namely agro-industry and processed food. Fashion industry and beauty and health products industry By developing online selling skills to entrepreneurs who are looking for marketing channels in the form of digital marketing with low investment and suitable for the current situation through 4 main activities: 1. Online Training is an online training on selling products through social commerce channels such as Facebook Instagram TikTok, which creates knowledge and understanding for entrepreneurs to be able to actually do it, such as building an online storefront, marketing on Social. Media building and maintaining customer base Creating an online shopping experience for customers Management of packaging and delivery of goods to customers. and online trading services with more than 6,000 people interested in participating.
2. Online Coaching is an online group consulting on selling products through Social Commerce channels to more than 600 selected entrepreneurs, which is consulting and recommending in various fields such as digital strategy planning. Comprehensive Marketing, Brand Building & Brand Design Creation, Business Website Creation, Content Writing for Sales, Creating Experiences/Maintaining Customer Base (Social Interaction), in which entrepreneurs can use their knowledge to create their own works and disseminate. through social media channels of merchants as well as being analyzed for further improvement and development
3. Market Testing is a marketing test for over 300 selected entrepreneurs by allowing entrepreneurs to learn how to draw attention to products to stimulate sales. product publicity and live marketing with different techniques from famous people on social media (Influencer Marketing)
and 4. Live broadcast management (Live) is a show and sell products to more than 60 entrepreneurs who have been selected as success cases by going live through Facebook Live on the Digital Dip fan page of the Digital Industry Development Division. Department of Industrial Promotion (DOE) or Dee Prom, and entrepreneurs have actually sold their products and learned how to manage their backyards on the platform. This led to the selection of 30 entrepreneurs who were the best Success cases, who were models of learning and applying them for short-term success.
At the same time, the implementation of the project It also shows that Social Commerce online marketing platform is a tool and another channel that helps entrepreneurs to actually survive and grow. This is evident from the results of more than 70 percent of the participants. There is an increase in sales value of not less than 10% compared to the period before joining the event and more than 80 percent of the participants. Has a customer base that has access to products that are not less than 10 percent more than before joining the event and also causing trade links between buyers and sellers spread across all regions and can generate income for entrepreneurs participating in the project Increased by more than 23 percent, or an economic value of more than 90 million baht, resulting in better economic driving in the country, Mr. Nuttapon concluded.
Dee Prom organized a certificate awarding ceremony to 30 top Success Cases via online system in the form of Facebook Live via the Digital Dip fan page of the Digital Industry Development Division. Department of Industrial Promotion And also awarded a plaque to 3 outstanding entrepreneurs who have achieved the “Best Success Case”, who are outstanding in applying their knowledge to their business and having the most sales increase.
Including 1. ASMA Halal Skincare Products, a manufacturer and distributor of cosmetics. which has increased sales by more than 29% and has a customer base with more than 40 percent more access to the product Sales increased by 20 percent and the customer base with access to products increased by more than 40 percent and 3. Paweena Cloth&Craft, a distributor of Thai and local fabrics. Increased sales from 20 percent and has a customer base that has access to more than 40 percent of the product.
