| (Capture Coupang)© News 1 |
# A 30-something office worker, on his way home from work, ordered more packaging through the delivery app. He orders from the subway just in time for arrival and gets food on the way home. He explained that he frequently uses take-out orders as the burden has increased due to the recent increase in product prices and the addition of delivery costs.
Mr. A said, “Your favorite chicken brand is on the way from the subway station to your house. You don’t need delivery charges and you can eat it cheaply if you add a discount.”
An increasing number of customers prefer packaging due to the burden of soaring delivery costs. This is because the cost required to solve one meal is not too high as not only the delivery cost but also the price increase of the product are added. Takeaway orders are on the rise as delivery apps offer a variety of discounts to entice takeaway consumers.
The self-employed have also begun to actively secure packaging sales. Some delivery apps do not charge a fee for take-out orders, which is more advantageous than delivery orders. Even if you offer a discount on packaging, it is a business that remains.
◇ Increase in packaging discount benefits, soaring customers
According to the delivery industry on the 22nd, Coupang Eats is paying 2,000 won discount coupons to customers who order take-out.
Recently, consumers are burdened with an additional delivery fee of at least 3,000 won. For example, to eat a chicken that has risen by about 2,000 won, the basic price is 20,000 won or more. Delivery apps are strengthening the package discount system to target these consumers.
In fact, Baedal Minjok also collaborates with various brands to provide packaging discounts. Currently, Baskin Robbins is offering a 3,000 won discount to Baedal Minjok packaging customers. In particular, Yogiyo offers a 1,000 won discount to subscribers of ‘Yogiyo Pass’, which was launched in November last year, without limiting the number of packaging orders.
The effectiveness of packaging discount marketing has already been proven. In the case of Yogiyo, immediately after the pass was launched, the number of take-out orders surged 90 times compared to the same period last year. This means that there is a lot of demand for packaging as well as delivery, where you receive your order from the comfort of your home.
Take-out orders are also beneficial to the self-employed. We receive a portion of the delivery cost from the customer, but the rest must be borne by the customer. It is calculated that even if a discount is provided to take-out customers, it is more profitable than delivery sales.
A franchisee official explained, “On weekends when orders are crowded and in bad weather with snow and rain, there are not enough riders, so the delivery cost soars.”
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| (Source = Yogiyo)© News 1 |
◇ Expanding customer selection by increasing the number of stores in the delivery app ‘packaging’
The view from inside and outside the industry is that the number of self-employed people entering the ‘packaging’ service in delivery apps is increasing. Baedal Minjok and Coupang Eats continue to offer a fee-free policy for take-out orders. From the standpoint of the self-employed, there is no fee or entry fee burden. Baedal Minjok opened only the packaging service to self-employed people who did not enter Baedal.
“The self-employed are diversifying their sales channels through delivery and packaging,” said a delivery app official.
However, it is unclear whether the delivery app’s free packaging fee policy will continue. This is because apps that provide a platform must also generate some revenue. The red light is on in terms of profitability as a large amount of marketing expenses have recently been invested in single delivery.
A delivery app official said, “The packaging fee policy is not unconditionally free, but is provided as a service.
passionkjy@news1.kr
