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Dior apologizes for ‘disrespecting Chinese’ photos

The Chinese photographer who took the picture also apologized for being “immature and ignorant”

Dior’s controversial photo exhibited in China

[사우스차이나 모닝포스트 캡처. 재판매 및 DB 금지]

(Hong Kong = Yonhap News) Correspondent Yoon Go-eun = French luxury brand Dior apologized for a photo that caused controversy over Chinese people.

According to Hong Kong’s South China Morning Post (SCMP) on the 24th, Dior apologized through its official Weibo account the day before, saying, “The photo was deleted as soon as there was criticism on the Internet.”

“We highly value public opinion, respect the feelings of the Chinese people and strictly follow Chinese laws and regulations,” Dior said.

The controversial photo was exhibited at the ‘Ready Dior’ exhibition that opened in Shanghai last week.

It is a photo of a young Asian woman with a freckled face and heavy eye makeup, wearing traditional Chinese clothes and holding a Dior bag, looking at the camera with a bizarre look with a faint smile.

When this photo was released, the Internet ’embodied the typical prejudice of Westerners toward Asians’. Criticism was raised saying that ‘a dirty style demeans the face of Chinese people’.

Chinese media, such as the Global Times and People’s Network, also came forward to criticize it.

As criticism grew, Dior removed the photo from the exhibition and took it off the Internet.

The photo was taken by Ten Man (陳漫), a famous Chinese photographer and visual artist.

Writer Chun also apologized for the controversy, saying he was “immature and ignorant.”

“I am Chinese. I was born and raised in China and I deeply love my country,” he said. “I will read more Chinese history and participate in more educational programs.”

The SCMP said, “There were strong criticisms of the photo, but some say that China’s mainstream aesthetic standards are too narrow.”

Earlier in 2018, Italian luxury brand Dolce & Gabbana was heavily saturated in China.

At the time, Dolce & Gabbana was embroiled in controversy for demeaning Chinese culture by releasing a promotional video showing a Chinese female model eating pizza and spaghetti in a funny way with chopsticks.

Furthermore, the company’s designer and co-founder Stefano Gabbana fueled the situation by claiming that he used the phrase “China is a shit country” on Instagram right after the controversy.

State media also lashed out, and the situation has not subsided, and the aftermath is still affecting the brand in China, the SCMP said.

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