Disney Plus launch begins the streaming wars

Disney Plus launch begins the streaming wars

Forky and Woody characters from "Toy Story 4." Disney.

Disney | Pixar

These wars are streaming here.

With a huge library of popular shows and films from Pixar, Star Wars, Marvel and more, Disney + is to become Netflix's biggest competitor when it is launched on Tuesday.

And that's just the beginning. In the coming months, WarnerMedia will launch AT&T's NBCUniversal HBO Max and Comcast's start-up streaming service called Peacock. (Apple's streaming service on Apple TV + launched earlier this month, but its library is limited to just a few shows. It is not expected that it will be a major streaming player until he can put up his programs. .)

Maybe Netflix will favor more than 150 million subscribers across the globe, but Disney after Disney + has been priced at a very attractive $ 6.99 per month, making it not like with plug for streaming TV package or current cable. In addition, Verizon's wireless subscribers have the option of receiving unlimited plans to get Disney + to get free for a year, which could help Disney subscribers to include millions before the year.

Meanwhile, Netflix has steadily rising its prices in recent years. Its most popular plan protects $ 12.99 per month. While Netflix was optimistic about the rising tide of new competitors who took all players in streaming, it also acknowledged in its report on third quarter earnings that increased competition and higher pricing could limit its growth. for participants.

Disney still has another attractive offer. Disney will give Disney +, Hulu (with ads) and ESPN + subscribers in a measure for $ 12.99 per month. That means that you get shows from NBC, ABC, Fox and more, some of ESPN's things and everything on Disney + for the same price you are paying for Netflix already. The best deal is with streaming.

HBO Max, including the standard HBO shows plus more content from WarnerMedia such as "Big Bang Theory" and "Friends," for $ 14.99 per month, goes the same price as "regular" HBO. (It is hoped that HBO subscribers will change to Max.) It is estimated that the NICUniversal will have the Peacock re-supported free of charge, NCBC reported earlier this month. (A paid version will also be available.)

Now for the chicory.

Don't expect this free streaming to survive all cheap. All these new services now aim to grow their subscribers as quickly as possible. Eventually, the prices will come up. It's like the same strategy that employed Netflix over the years: get enthusiastic subscribers to the service, and they raise prices gradually. The first battle in the wars will stream over the walls.

The money comes later.

Disclosure: Comcast is the parent company of NBCUniversal, owned by CNBC.


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