Source title: DONOTTAG fashion show 2022/2023 opens a new chapter of fashion with stars working together
On September 30, Beijing time, as the closing show of Shanghai Fashion Week, DONOTTAG, the brand responsible for Han Huohuo, presented a new series of creative fashion show “THE URBAN AFTER PARTY”, bringing a new fashion trend.
Implementing the gender-neutral concept of the Unisex brand, brand manager Han Huohuo and the design team carefully planned this big show, striving to convey their inner strength through every piece of clothing, and to build a new community of sports power youth light in the contemporary social environment.
In the big show, the series “THE URBAN ÔL PARTY” also used the meaning of “aesthetic reconstruction” to continue the brand’s concept of putting styling first, creating a vision of extreme conflicts and contradictions; using handmade warmth by hand, Remake is eco-friendly and classic, borrowing Modern technology means reshaping the classic meaning.
In this series, a large number of retro denim, brown suede, mocha, red lava flow, self-developed original patterns, hippie contrasting colors and basic colors are used in the clothing color system. At the same time, wool is widely used also Special crafts have been recreated such as crochet text / wool bottom embroidery / multi-layer chain embroidery / flocking sequins embroidery, etc., with ultra-modern design methods, giving feedback on the free lifestyle of young people in the era new. In this youth fashion utopia, I hope everyone can find their own style carrier.
Adhering to the concept of “classless fashion collective”, there is no inherent design language to enthusiastically capture advanced trends, including the needs of a different voice to be close to the real consumer group. In this big show, Converse and DONOTTAG also teamed up to create an official Chuck 70 Plus collaboration show with a new design vision. The heavy industrial style rivet elements are used in the toe cap, and the personal punk design that “breaks the norm” is implemented. The hand-painted LOGO and wool shoelaces inject soft energy, bringing an impact a great visual of conflict and contradiction to the public. The spliced 70Plus shoes are a reinterpretation of the classic Chuck70 shoes, and DONOTTAG’s new processing design brings a deeper artistic interpretation to the classic from the perspective of outside designers.
In addition, this big show is still packed and full of stars, with many famous friends and fashion celebrities in the cylch coming to help. On the site of the release of a series of big shows of the DONOTTTAG brand 2022/2023, singers Li Daben and Wan Nida sang (in no particular order) and ignited the atmosphere of the scene and started a surge.
With the atmosphere of hip-hop music, Zheng Xiyi, Song Yanfei, Zhang Xueying, Xilinnayi Gao, Huang Minghao, Lu Keran (in no particular order) and other star friends came to personally help and support the show, and walk on the runway as models Ignite the attention of the entire network.
Star friends like Miriam Yeung, Michelle Chen, Li Sidani, and Cheng Xiao (in no particular order) also attended the scene to jointly open this aesthetic and fashionable tour “THE URBAN AFTER PARTY”.
In this era of diversification, the DO NOT TAG brand has always focused on creating unique and fashionable daily wear for modern young people with the concept of high cost performance, defining style with simplicity, and removing its inherent label. himself away. Express your personal style outside the frame, allowing more people to open up unlimited dressing possibilities. Through this creative fashion show “THE URBAN AFTER PARTY”, we can once again see the brand power and influence of DON’T CHOKE.
On September 30, Beijing time, as the closing show of Shanghai Fashion Week, DONOTTAG, the brand responsible for Han Huohuo, presented a new series of creative fashion show “THE URBAN AFTER PARTY”, bringing a new fashion trend.
Implementing the gender-neutral concept of the Unisex brand, brand manager Han Huohuo and the design team carefully planned this big show, striving to convey their inner strength through every piece of clothing, and to build a new community of sports power youth light in the contemporary social environment.
In the big show, the series “THE URBAN ÔL PARTY” also used the meaning of “aesthetic reconstruction” to continue the brand’s concept of putting styling first, creating a vision of extreme conflicts and contradictions; using handmade warmth by hand, Remake is eco-friendly and classic, borrowing Modern technology means reshaping the classic meaning.
In this series, a large number of retro denim, brown suede, mocha, red lava flow, self-developed original patterns, hippie contrasting colors and basic colors are used in the clothing color system. At the same time, wool is widely used also Special crafts have been recreated such as crochet text / wool bottom embroidery / multi-layer chain embroidery / flocking sequins embroidery, etc., with ultra-modern design methods, giving feedback on the free lifestyle of young people in the era new. In this youth fashion utopia, I hope everyone can find their own style carrier.
Adhering to the concept of “classless fashion collective”, there is no inherent design language to enthusiastically capture advanced trends, including the needs of a different voice to be close to the real consumer group. In this big show, Converse and DONOTTAG also teamed up to create an official Chuck 70 Plus collaboration show with a new design vision. The heavy industrial style rivet elements are used in the toe cap, and the personal punk design that “breaks the norm” is implemented. The hand-painted LOGO and wool shoelaces inject soft energy, bringing an impact a great visual of conflict and contradiction to the public. The spliced 70Plus shoes are a reinterpretation of the classic Chuck70 shoes. DONOTTAG’s new processing design brings a deeper artistic interpretation to the classic from the perspective of external designers.
In addition, this big show is still packed and full of stars, with many famous friends and fashion celebrities in the cylch coming to help. On the site of the release of a series of big shows of the DONOTTTAG brand 2022/2023, singers Li Daben and Wan Nida sang (in no particular order) and ignited the atmosphere of the scene and started a surge.
With the atmosphere of hip-hop music, Zheng Xiyi, Song Yanfei, Zhang Xueying, Xilinnayi Gao, Huang Minghao, Lu Keran (in no particular order) and other star friends came to personally help and support the show, and walk on the runway as models Ignite the attention of the entire network.
Star friends like Miriam Yeung, Michelle Chen, Li Sidani, and Cheng Xiao (in no particular order) also attended the scene to jointly open this aesthetic and fashionable tour “THE URBAN AFTER PARTY”.
In this era of diversification, the DO NOT TAG brand has always focused on creating unique and fashionable daily wear for modern young people with the concept of high cost performance, defining style with simplicity, and removing its inherent label. himself away. Express your personal style outside the frame, allowing more people to open up unlimited dressing possibilities. Through this creative fashion show “THE URBAN AFTER PARTY”, we can once again see the brand power and influence of DON’T CHOKE.
