EA Sports partners with Nike on a sneaker project from NFT.

Nike and EA Sports join hands to create a project NFT which comes in sneaker form This is a joint expansion plan for the virtual world of both brands.

EA and Nike today announced a landmark partnership that will bring virtual reality content created by Nike’s Web3 sub-brand .Swoosh to EA Sports branded games.

Interesting in this collaboration from Nike. Partly because it’s Nike’s marketing plan. who want to expand the boundaries of the Nike brand, be it online, offline and virtual

The collaboration between Nike and EA Sports has not been revealed yet. But it is believed to be a project where Nike wants clothing, apparel and sneakers to appear everywhere. including the game world

However, Nike and EA Sports confirmed that more details about the partnership will be revealed in the coming months.

Andrea Hopelen, senior vice president of the EA Sports and Racing brand, said EA Sports and Nike’s goal is to grow the sport. Also, Nike and EA Sports have long-standing partnerships. Nike is at the crossroads of being an innovative, sporting and cultural brand.

Hopelen went on to say: Working with .Swoosh, we bring creativity. and phrases for the fans as they connect, compete with each other and share their love of sport.

Nike recently acquired RTFKT, an NFT sneaker studio, and opened a .Swoosh account to innovate in the virtual world. This corresponds to EA Sports, which wants to expand the market to the virtual world as well.