In August, Samsung Electronics expanded its market share in the European smartphone market. The latest foldable smartphone ▲Galaxy Z Fold 4 ▲Galaxy Z Flip 4 is believed to be due to the launch effect.
According to the smartphone sales tracker released by Counterpoint, a global market research company, in August this year, European smartphone sales totaled 10 million units, a decrease of 34% compared to the same period the previous year. The European market continues to show weakness, hampered by inflationary pressures, economic recession, and unstable macro environments such as the Ukraine war.
Samsung Electronics, like other brands, fell in August sales in Europe compared to the same period the previous year, but remained ahead thanks to strong initial sales of the Galaxy Z Flip / Fold 4 series launched in August this year. Looking at market share, most of its competitors fell, while Samsung expanded by 8% compared to the same period last year.
Samsung’s ratio of sales by price range still maintains a high level of sales below $400, but due to strong initial sales of the Galaxy Z4 series compared to its predecessors, the share of prices above $800 increased by 3%.
Counterpoint Research said, “Following the launch of the Galaxy Z Flip/Fold 4 in the UK and France, sales showed solid initial sales, and sales in Europe in the first month of release increased by 14% compared to the model previous. Samsung. took away some of the market share and recorded a high market share of 34% in August.”
However, he added, “The sales trend needs to be watched more conservatively in September and the fourth quarter due to the surge in energy prices due to the outcome of the war in Ukraine, the reduction in purchasing power, and the successive statements of iPhone 14 series.”