“Early sold out, this is the Son Heung-min effect” NOS7 pop-up ends after 1 week… Online sales starting on the 27th [언박싱]
- Early termination of NOS7 first launch pop-up store
Switched to online sales at the company’s mall from the 27th
| Heung-Min Son’s fashion brand NOS7 [헤럴드DB] |
[헤럴드경제=이정아 기자] As the fashion brand ‘NOS7’, a fashion brand introduced by Son Heung-min (29, Tottenham), a national soccer player, succeeded at the box office, the opening event of the first pop-up store (temporary store) will be closed in a week. This is because all the products prepared were sold out as more consumers than expected came in droves.
In addition, it plans to open and operate an online mall from the 27th.
On the 23rd, NOS7 announced through the official social networking service (SNS) that it would close the pop-up store at Boon the Shop Case Study, an editorial store in Cheongdam-dong, Seoul on the 23rd. The store, which was first launched on the 17th, was originally scheduled to operate for two weeks, but ended the event one week earlier. The brand explained, “Thanks to your interest, most of the products are sold out early.
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| At 4 pm on the 17th, a long line can be seen in front of the Boon The Shop in Cheongdam-dong, Seoul, where the NOS7 pop-up store opened. |
There were negative opinions from some consumers that “the price is too high”, but the stock ran out early as hundreds of people visited the pop-up store every day. The price is 73,000 won for a short-sleeved t-shirt, 137,000 won for a sweatshirt, 97,000 won for shorts, and 47,000 won for a hat, which is equivalent to a brand new product. The clothing is currently being sold second-hand at a price 1.5 to 3 times higher than before on resell platforms such as Bangbang Market and Carrot Market.
Meanwhile, NOS7 plans to open and operate an online mall on the 27th. This is similar to the way of operating the brand of distilled soju ‘Wonsoju’ released by singer Jay Park (35) in March. It is a method to increase exclusivity by selling products that are limited to a specific period offline, without having the launched brand enter many platforms, or by allowing them to be purchased only at the company’s own mall.
dsun@heraldcorp.com
