The recent legal battle between Epic and Apple caused by the delisting of “Fortnite” has attracted the attention of the technology game industry. In a document presented by Epic at the hearing, it revealed the Epic Games Store’s methods of attracting consumers and the cost .
At the hearing, Simon Carless of GameDiscoverCo summarized the amount Epic invested in exclusive and “free” games to promote its own game store, the Epic Games Store. In terms of exclusive games, Epic spent a total of US$146 million (approximately HK$1.134 billion) for 2K Games, including the exclusive distribution rights of Borderlands 3 (Borderlands 3), including US$80 million in insurance premiums and Other marketing expenses, etc. According to Epic, the game has already received $80 million in just two weeks after it was launched, and it has added more than 700,000 new users to the Epic Games Store.
Want to know how much $ the devs of those ‘free’ Epic Games Store games got, & how many copies were grabbed? Here’s the first 9 months to September 2019. 👀 pic.twitter.com/5hkLb1VEjj
— Simon Carless (@simoncarless) May 3, 2021
On the cost of free games, the document also lists the amount that Epic paid to the developer until September 2019. The most expensive is Warner Entertainment’s “Batman: Arkham” (Batman: Arkham) 1.5 million US dollars, followed by “Subnautica” (Deep Sea Trek) 1.4 million US dollars. However, Epic also attracted about 5 million new members due to its strategy of launching free games. It was calculated that each member only spent $2.37 on average. Its new promotion strategy has also brought it closer to the dominant gaming platform Steam.
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