Home Tech Epic and Apple lawsuit reveals its own marketing strategy to spend 1.1 billion to obtain exclusive, free games

Epic and Apple lawsuit reveals its own marketing strategy to spend 1.1 billion to obtain exclusive, free games

by news dir

The recent legal battle between Epic and Apple caused by the delisting of “Fortnite” has attracted the attention of the technology game industry. In a document presented by Epic at the hearing, it revealed the Epic Games Store’s methods of attracting consumers and the cost .

At the hearing, Simon Carless of GameDiscoverCo summarized the amount Epic invested in exclusive and “free” games to promote its own game store, the Epic Games Store. In terms of exclusive games, Epic spent a total of US$146 million (approximately HK$1.134 billion) for 2K Games, including the exclusive distribution rights of Borderlands 3 (Borderlands 3), including US$80 million in insurance premiums and Other marketing expenses, etc. According to Epic, the game has already received $80 million in just two weeks after it was launched, and it has added more than 700,000 new users to the Epic Games Store.

On the cost of free games, the document also lists the amount that Epic paid to the developer until September 2019. The most expensive is Warner Entertainment’s “Batman: Arkham” (Batman: Arkham) 1.5 million US dollars, followed by “Subnautica” (Deep Sea Trek) 1.4 million US dollars. However, Epic also attracted about 5 million new members due to its strategy of launching free games. It was calculated that each member only spent $2.37 on average. Its new promotion strategy has also brought it closer to the dominant gaming platform Steam.

Source: Polygon


Added: unwire.hk Mewe page: https://mewe.com/p/unwirehk

https://platform.twitter.com/widgets.js

Related Articles

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.