On February 5th, we produced the talk show “Work Started!” by iQiyi, produced by Xiaoguo Culture, and sponsored by 58 Tongcheng. New Life” is broadcast exclusively on iQiyi. The program brings together a host of talk show celebrities such as He Guangzhi, Li Dan, Meng Chuan, Tuti, Wang Jianguo, Wang Mian, Xiaojia, Niaoniao, etc., focusing on the anxiety of young people about starting work, starting goals, starting plans, etc. It produces funny views on hot topics in different aspects, presenting a unique carnival feast for the entire network of migrant workers.
After the program was aired, its exciting content hit the public slots right, quickly stimulated social resonance, and continued to ferment on the Internet platform. #何广智用持水红庄穿 问风圈风圈#,#李丹说王江国新方新式手机要生活#,#鸟鸟 Because 李午人任货归#and a series of famous funny scenes have landed on the hot search in fast, bringing the audience to many laughs. Many netizens left messages saying, “Start Work! New Life” cured my ‘Start Work Syndrome'”.
An accurate analysis of public psychology!
“start work! “Bywyd Newydd” guides the migrant workers over the “start barrier”
Smile to welcome the start of work and the start of a new life. “start work! The popular broadcast of “New Life” not only accompanied the public to spend a relaxed and joyful Lantern Festival, but also ignited a strong atmosphere of joyful start work across the Internet. And if we want to study why the program can have such a strong response in society, without a doubt, its profound insight into the psychology of the public is an important reason.
As a talk show with the aim of bringing happiness to migrant workers and accompanying them to start a new life, “Denchrau Gwais!” “New Life” directs the offensive “front” to the most worrisome and sensitive startup issues that the audience cares about the most. “In order to start working as soon as possible, some companies will hand out red envelopes to clear some temptations to start working.” Guangzhi interpreted the start-up red envelopes, poking directly at the sore spots of the public. “Start-up flag” is a hot topic of discussion in the start-up season of 2023. Meng Chuan and Xiaojia used talk shows to quickly dismantle and answer – “The goal is definitely a problem for the goal” and “The start-up goal should be set, it is not necessary without realization”. All the actors of the talk show used humor to express the “difficult and varied diseases” of starting to work in the show, and spoke on behalf of the migrant workers as migrant workers, which not only succeeded in building a bridge of empathy and resonance between the program and the program. audience, but also greatly stimulated the audience’s interest in the programme. By now, the audience’s own enthusiasm was there.
“start work! New Life was launched on the first weekend after the start of work, which helped the audience to laugh in a sharp and funny way, precisely because of its keen ability to capture the emotions of the public. In the programme, with throwing jokes constantly funny like “Guangzhi practiced hard to buy a red carpet for walking on the red carpet”, “Li Dan joked about being called a drunkard by netizens”, “Wang Jianguo sent the refrigerator back to north- east of the year”, and the fun game segment “He Guangzhi Live With the continuous production of jokes such as “walking the red carpet” and “Li Dan’s transformation into a ‘red shrimp head'”, the happy start- up atmosphere on the scene gradually reaches a climax, and the tiredness of the accumulated work of the public increases as well. After the program aired, it not only encouraged the public to face the new year and new life with a full face, but also helped migrant workers across the network complete the transition from “holiday mode ” to “boot mode” really. .
It is worth noting that the installation of the red envelope delivery link on the show also added a lot of fun and a sense of ceremony to the audience to say goodbye to the old year and welcome the new life of starting work. Variety ‘Charging “Best Show!”
Use a talk show to cure the start-to-work syndrome!
iQiyi opens a new track for variety shows and continues to increase happiness
“start work! “New Life” not only brings shallow emotional relief to the audience, but also incorporates the guests’ personal perception of real life into the jokes, giving the program more depth and warmth , and in the process of creating jokes, It provides a set of effective starting methods for the workers.
In the program, Li Dan used the homophonic stem of “I won’t look back when I start working” to encourage migrant workers to be decisive when starting work, and start when they are ready; My own thoughts on the beginning of work and new life: You can only open the door to a new life by daring to try; behind Wang Mian’s sneer of “If you want to retire and go fishing, you can only work in retirement” is the idea that “rest is for a better start” interpretation; Niao Niao’s wholesome interpretation of planning and the anxiety of the New Year is also of great value to young people who are addicted to the goal of starting work: “My biggest goal this year is to be satisfied with myself, Although I can be anxious again at the end of the year and without complete anything, but it has nothing to do with me now.”
All in all, in the start-of-work season full of anxiety, worry and fatigue, iQIYI’s talk show “Work Started!” The launch of “New Life” has undoubtedly injected a powerful “strengthening heart” into the entire network.
“start work! The popular broadcast of “New Life” is iQIYI’s successful scene exploration in the field of talk shows, and it is also a new development of the stage in the variety show track. The program extends the scene of “start work ” to the variety show stage, with the theme “starting work with a smile and starting a new life”, and through the form of a talk show with emotional catharsis, it creates a good show with resonance and empathy. The content has managed to triggering echoes of the circle in the discussion of popular topics, and has expanded the platform’s variety show track to a new dimension, highlighting the platform’s beneficial exploration of its variety show content. We also expect that in the future, iQIYI will be able to touch with more fields, explore more expressions of value under entertainment, and bring more joyful energy to the public!