Euro Creations Plans IPO to Strengthen its Position in the Luxury Living Business
Euro Creations, a leading importer and distributor of luxury furniture, decorative items, and fitness equipment, has submitted a filing to the Market for Alternative Investment. The company intends to sell up to 78 million IPO shares, aiming to solidify its position as a top entrepreneur in the “Luxury Living” industry, catering to consumers’ high-quality lifestyle needs.
Mr. Kevin Gambir, the CEO of Euro Creations Public Company Limited (EURO), stated that the company has been operating as a prominent luxury and high-quality business operator in Thailand for over 25 years. They specialize in importing and distributing furniture, decorative items, and fitness equipment from renowned luxury brands worldwide. Notably, Italy serves as a leading hub for design in the decoration industry. Additionally, besides the mentioned products, Euro Creations offers a comprehensive range of services, including bathroom products, lighting and intelligent control equipment, and flooring, ensuring customer satisfaction at every stage of the decoration process.
Euro Creations currently boasts an extensive selection of luxury brands accepted by customers globally. These include Molteni&C and DADA, renowned Italian furniture and decoration brands covering various living areas, kitchens, and wardrobes. GESSI, a prominent Italian bathroom furniture brand, and Cassina, a furniture brand known for its designs by legendary designers, are also part of their portfolio. Furthermore, the company represents Giorgetti, a furniture brand emphasizing craftsmanship, Natuzzi Italia, a furniture brand catering to functionality, design, and utility, and Technogym, a provider of cutting-edge fitness equipment that combines innovation and technology for modern exercise and health.
With its well-established brand reputation and exceptional design, Euro Creations enjoys the trust of B2B customers, including luxury project developers. The company’s products have been utilized in renowned projects such as Mulberry Grove, The Forestias Villas, InterContinental Hua Hin Resort, and Four Seasons Hotel Bangkok. They also serve B2C customers in the luxury segment, including retailers.
With a focus on delivering an impeccable customer experience, Euro Creations currently operates five showrooms. These include the Euro Creations Flagship Gallery in Thonglor, Natuzzi Italia in Siam Paragon, Creations Euro Gallery in Crystal Design Center, and Technogym Flagship Showrooms in Ekamai and Central Embassy. The company plans to expand its showroom network in Bangkok and other potential locations to offer enhanced services and broaden its customer base.
Mr. Kevin emphasized Euro Creations’ expertise in the luxury and high-quality business accumulated over 25 years. The company recognizes the growth potential in this customer segment and aims for continuous expansion, guided by the vision that “Life is Better in a Beautiful Space”. They strive to create living spaces that blend seamlessly with users’ identities and artistic beauty.
Mr. Dithdanai Sangkharom, Assistant Managing Director of Trinity Securities Co., Ltd., acting as financial advisor, disclosed that Euro Creations had submitted their application to the SEC for permission to sell securities and a registration statement for the initial public offering (IPO). From June 30, 2023, Euro Creations Plc. with a registered capital of 152.50 million baht, divided into 305 million shares, plans to offer no more than 78 million shares to the public. These funds will contribute to the company’s future growth and expansion.
“Euro Creations” submits a filing to the Market for Alternative Investment (May) and prepares to sell no more than 78 million IPO shares to strengthen it Raises potential to be a leading entrepreneur in the “Luxury Living” business and of High Quality” to meet consumers’ lifestyles. As an official importer and distributor of furniture, decorative items and fitness equipment from leading luxury brands from abroad.
Mr Kevin Gambir, Chief Executive Officer of Euro Creations Public Company Limited or EURO, disclosed that the company is a leading operator in the “Luxury and High Quality” business as an importer and distributor in Thailand for more than 25 years, offering furniture, items decorative and fitness equipment from many countries. Italy, in particular, is a center of design in the decoration industry. In addition to the products mentioned above, there are other products such as bathroom products (Bathroom & Accessories), lighting and intelligent control equipment (Lighting & Automation), and flooring (Floor) There is a comprehensive service from the design process to on after – sales service. which meets the needs of customers at every stage of the decoration
Currently, Euro Creations has products and services covering living and living, with luxury brands that are accepted by customers worldwide, such as Molteni&C and DADA, a leading Italian furniture and decoration brand that with collections in all living areas With kitchen sets and wardrobes that pay attention to every design detail GESSI, a leading Italian bathroom furniture brand Cassina, a furniture brand that stands out with designs from legendary designers Giorgetti, a furniture brand which emphasizes woodwork by the craftsmen of Natuzzi Italia, a furniture brand that Satisfies the needs of function, design and utility, and Technogym, first class fitness equipment that perfectly combines innovation and technology in modern exercise and health.
with a clear identity Well-known brand reputation and excellent design making leading brand products under import and distribution by the company B2B customers who are luxury project developers trust it. It has been used in projects such as Mulberry Grove, The Forestias Villas, InterContinental Hua Hin Resort, Four Seasons Hotel Bangkok, as well as B2C customers who are retailers in the luxury segment as well
The company aims to create a good experience for customers. through 5 showrooms currently in operation: 1) Euro Creations Flagship Gallery in Thonglor with a sales area of 3,759 square meters 2) Natuzzi Italia in Siam Paragon with a sales area of 177 square meters 3) Creations Euro Gallery in Crystal Design Center with Sales of 1,102 square meters 4) Technogym Flagship Showroom at Ekamai with a sales area of 598 square meters and 5) Technogym Showroom at Central Embassy with a sales area of 239 square meters. plans to expand the showroom in Bangkok. and other states on potential locations to expand more services and customer base
“Euro Creations has been in business for more than 25 years, so it specializes in the “Luxury and High Quality” business and sees the growth potential of this group of customers. and aims for continued growth under the vision of “Life is Better in a Beautiful Space”, with the emphasis on creating a living space that blends with the user’s identity and the beauty of art,” said Mr Kevin.
Mr. Dithdanai Sangkharom, Assistant Managing Director Trinity Securities Co., Ltd., as financial advisor, said that Euro Creations Public Company Limited or EURO submitted an application for permission to sell securities and a registration statement for the offer of securities (Filing) to the SEC on for the initial public offering (IPO) From June 30, 2023, Euro Creations Plc. registered capital of 152.50 million baht, divided into 305 ordinary shares. million shares, with a par value of 0.50 baht per share, which is a paid-up capital of 125 million baht, divided into 250 million ordinary shares and will offer ordinary shares to the public for the first time in the amount of no more than 78 million shares to be used Grow your business and build future growth.
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