Rak Worakitpokathorn managing director of the Export-Import Bank of Thailand (EXIM Thailand) said at the seminar. “Geopolitics : The Great Challenge for Business, the world is polarized, business is changing the game” Topic: Private sector is changing the game to cope with global conflicts Global Context Changes, Financial Equation, Global Investment Adaptation” Organized by “Bangkok Business” that the relationship between the United States and China Compare the family equation, for example, 10 years of marriage, 3 children, then divorce, but not broken. What I saw were many contradictions. Hate each other but it can’t be flawed
It can be clearly seen that the United States is ordering goods from China. And China buys up to 30-40% of US technology, and both countries’ businesses are still open, both countries still have a risk-based approach to business operations. Because money should not be kept in just one currency.
However, he will advise customers to do so. He should buy a lot of things and buy stock. Some countries can buy things cheaply. Risks must be managed, so I would like to compare a 3 gig equation, namely 1. Financial gig. Because we can’t maintain one big house, so we have to have money in Yuan or Euro 2. Meat in the corner of the production base. In order to do business, there must be production centers in more than 2 countries, with Thailand being beautiful in geopolitics. can expand the base and 3. marketing gigs because the main market is no longer the answer It can be seen from the world GDP growth no more than 2% already.
“3 gigs are needed to manage risks. The market that will be good meat at the moment is South Asia and the ASEAN market, especially CLMV because the world has changed since the end of the war on the COVID-19 epidemic. We don’t need to keep our money to ourselves. Having a subsidiary outside the country is important.”
However, using only the Foreign Direct Investment (FDI) formula is no longer valid. Currently, Thai capital must be pushed outside the country. It can be seen that the bank cooperates with the Board of Investment (BOI) to promote Thai business groups to grow abroad. that not all large companies have a production base only in Thailand But go to a branch outside the country Unlike the last 20-30 years, focus on promoting investment in Thailand. Now, for every 1 baht, you can create suppliers for 2 baht, etc. The business from now on will be balanced. including attracting foreign capital to increase the value of the product Building an ecosystem in the country
In addition, he would like to suggest that Thai entrepreneurs develop skills as a professional third hand, such as the electronics industry. Because Thai businessmen probably won’t go to semiconductors or high-tech, but they should bring things that Thailand is good at producing, such as TVs, irons, microwaves or refrigerators, etc. because today The United States Do not order products from China, so Thailand has to compete for the market. or the market of US friends who do not interfere with China So Thailand has to come third with tactics and temptation.
“We are in the top 5 of the world’s chicken parts production. Chicken pieces must be brought into the European Union (EU) in order to capture the South Pole. We must have a tactic in seduction to be able to penetrate the market across the world. while the big house Crazy Lek argues. Thai entrepreneurs need to adapt their business models. “
Dr Raks said that what the Ministry of Finance has been doing all along is credit transformation. In the last 2 years, Thai SMEs have been able to get 2% of the loan at the same rate as the roots. provided that the best technology must be purchased to improve production efficiency. Currently, there are more than 5,000 SMs that can improve the system and production capacity. Changing the factory roof to a solar roof because of the clean energy trend, so Thai entrepreneurs have to adapt. We are one in the blue sea of carbon credits.
In addition, another important thing is to Make packaging as a point of sale Don’t Sell Piti The appearance must be modified to be a product with a unique identity in order to be able to sell the product. In the past, the problem of big people taking care of little people for sustainability was not relevant. It can be seen that the main small and medium businesses are just a picture of holding hands to do CSR, which can now solve the problem, namely the company can now guarantee purchases from SMEs. And SMEs do not have to mortgage the factory with the bank. Only takes the purchase order to guarantee.
