Explosive Success in the Domestic Film Market and the Rise of Home Cinema: A New Era of Movie Watching

Returning to the Hot Movie Market: A Thrilling Experience for Moviegoers

In the ever-growing movie market, audiences are in for a treat! Since the beginning of 2023, domestically produced films have been a hit, drawing more and more people to cinemas. Even after these popular movies leave theaters, they don’t bid farewell to the audience. Instead, they continue to captivate viewers through smart TVs, bringing the magic of the big screen to their homes. With the Mid-Autumn Festival and National Day holidays just around the corner, Rainbow Cube Company, in collaboration with licensees and content partners, has curated a holiday “movie and TV feast” on its Honglingjin platform. Users can now indulge in a wide array of movies on the platform.

A Record-Breaking Summer Season at the Box Office

In a detailed report on the film and television theater industry by Huaxin Securities, it was revealed that the national box office during the summer season of 2023 (June to August) reached a staggering 18.76 billion yuan (excluding service fees). This marks a significant increase of 126% compared to the previous year, making it the highest in the last seven years. The summer box office has skyrocketed, surpassing pre-pandemic levels. Moreover, the number of summer moviegoers reached 504 million, surpassing the 2019 figure of 502 million. The top three box office hits of the summer were “Desperate,” “His Disappearance,” and “Fengshen Part 1: Chaoge Fengyun.” Other high-quality films such as “The Octagonal Cage” and “Thirty Thousand Miles from Chang ‘an” also received rave reviews.

Award-Winning Movie Experience at Home with Honglingjin Platform

Powered by the Honglingjin platform, Rainbow Cube Company aims to provide Changhong TV home users with a diverse and engaging movie and TV content experience. The platform curates content following the latest hot topics, offering personalized recommendations to cater to users’ preferences, such as summer blockbusters. With Changhong’s range of high-definition and ultra-large screen smart TVs, featuring 4K and even 8K resolutions, Honglingjin users can enjoy a truly immersive and high-quality movie experience from the comfort of their own homes. Whether it’s afternoon or evening, users have the freedom to choose their desired film or television content, unrestricted by traditional theater schedules and limitations.

In addition to movies, the Honglingjin platform offers an extensive range of audiovisual content and exciting big screen gameplay. From popular TV series and variety shows to music karaoke, cloud gaming, educational programs, and fitness content, users can seamlessly switch between different experiences to meet their diverse entertainment needs. This unparalleled versatility further enhances the playability of smart TVs.

Introducing ARTIST Star Foil Art TV: The Ultimate Viewing Experience

Changhong has recently unveiled its highly sought-after product, the ARTIST Star Foil Art TV. This state-of-the-art TV boasts an ultra-thin wall-mounted design and an extraordinary picture quality with its 20736 division MiniLED backlight, XDR 8000nits brightness, and 110% color DCI-P3 wide range. For the first time, this TV is equipped with an advanced AI “Venture Picture” model capability, showcasing its remarkable software and hardware innovation. Watching the aforementioned popular movies on this TV will undoubtedly deliver an unparalleled cinematic experience.

A Symbiotic Relationship: Movie Theaters and Smart TVs

The success of the film industry’s turnaround is primarily attributed to the symbiotic relationship between movie theaters and home smart TVs. While theaters have played a vital role in generating revenue, the ripple effect of box office success extends to smart TVs. Thanks to internet accessibility, more people can conveniently access these high-quality contents on their smart home TV sets, fueled by positive word-of-mouth publicity and box office achievements. This diversified viewing experience continues to propel the film industry’s development from multiple perspectives and venues.

Partnering for an Enhanced Home Viewing Experience

Rainbow Magic Cube and Rainbow Lingjin work tirelessly to strengthen partnerships with content providers such as Tencent, Ai, and You. Together, they strive to bring more high-quality movies to consumers’ living rooms through their TVs. Furthermore, engaging activities and rich film and television offerings effectively capture consumers’ attention, providing a direct gateway to exceptional content. As the domestic film market recovers and television sets continue to evolve in terms of picture quality and overall attributes, the future promises a significant enhancement in the home viewing experience.

During the eight-day Mid-Autumn Festival and National Day holidays, Honglingjin has prepared an enticing holiday plan for users. From watching movies and dramas to gaming, education, karaoke, fitness, and thought-provoking discussions, users can now revel in a world of entertainment at the touch of a button. Get ready to unlock endless fun with your TV!

Returning to the hot movie market brings people a more exciting movie watching experience! From the beginning of 2023 to the present, domestically produced films have continued to do well, bringing more and more people into the cinema. At the same time, the long tail effect of popular films has also to keep getting stronger. After these popular movies were released from theaters, they didn’t “talk to the audience” Goodbye”, instead, various movies have been launched on the big screen from smart TVs one after the other People can continue to watch their favorite popular movies for the second time or even N times through home TV.Currently, with the coming of the Mid-Autumn Festival and the National Day holiday, with the cooperation licensees, content parties and other partners, Rainbow Cube Company has prepared a holiday “movie and TV feast” for users through its Honglingjin platform. Users can open the Honglingjin platform You can continue to watch movies on the platform.

According to a detailed report on the film and television theater industry released by Huaxin Securities, the national box office in the summer season of 2023 (June-August) reached 18.76 billion yuan (excluding service fees), an increase of 126% year-on- year in 2022 and the highest in the last seven years. The summer box office reached a new high, surpassing pre-pandemic levels. At the same time, the number of summer movie viewers reached 504 million, which was also more than the 502 million in 2019. According to statistics, the top three box office hits in the summer of 2023 are “Desperate”, “His Disappearance ” and “Fengshen Part 1: Chaoge Fengyun”, followed by “The Octagonal Cage”, ” “Thirty Thousand Miles from Chang ‘an” and other high-quality films that have also received great reviews.

Rainbow Cube Company uses the Honglingjin platform to bring a rich variety of movie and TV content experiences that follow current hot topics to Changhong TV home users, and make targeted recommendations for users with different preferences during viewing periods popular movies such as summer movies, using The personalized The experience improves the value of the big screen. Through Changhong’s range of high-definition and ultra-large screen smart TVs with 4K and even 8K resolutions, Honglingjin users can enjoy a highly immersive and high-quality movie experience at home, and enjoy a comfortable and private entertainment time, regardless of the time. film schedules and restrictions and freedom to choose film and television content.

In addition to movies, Honglingjin can also provide home users with more types of audiovisual content and big screen gameplay, popular TV series and popular variety shows, music karaoke, big screen cloud games, big screen education, big screen. fitness, etc. to support the living room Switch between different scenes and adapt to multiple needs to further enhance the playability of smart TVs.

Changhong recently released a popular new product – ARTIST Star Foil Art TV, which adopts ultra-thin wall-mounted design and has a super picture quality level of 20736 division MiniLED backlight, XDR 8000nits brightness, and 110% of color DCI-P3 wide In addition, for the first time, TV is equipped with large AI “Venture Picture” model capability, showing its strong software and hardware innovation capabilities. Watching the above popular movies together will surely bring a new movie watching experience.

Currently, movie theaters and home smart TVs are in a complementary and mutually reinforcing relationship. Most of the revenue that has caused the reversal of the difficult situation of the film industry comes naturally from theaters. Under the publicity effect generated by the box office, word of mouth and other data, more people can access convenient to these high-quality contents on smart home TV sets through the Internet It can be said that it continues to promote the development of the film industry from different scenes and tracks.

Rainbow Magic Cube and Rainbow Lingjin continuously strengthen cooperation with content providers such as Tencent, Ai, and You, to bring more high-quality big movies into consumers’ TVs and living rooms. At the same time, activities can rich film and television action. attract families more effectively Consumer attention provides a direct window to high quality content. With the further recovery of the domestic film market and the advancement of television sets in comprehensive attributes such as picture quality, we will see an overall improvement in the home viewing experience in the future.

During the eight days of the Mid-Autumn Festival and National Day holidays, Honglingjin has prepared a full set of holiday plans for users, including watching movies + dramas + games, children + education, karaoke + fitness, topics + discussions, which enabling you to play with TV and have fun all at once!

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