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Expo 2020: Emotional ‘Reflections’ at the Swiss Pavilion

Dubai – United Arab Emirates, First Published Sep 30, 2021, 2:10 PM IST

Dubai: Located in the Opportunity District of Expo 2020, the Swiss Pavilion is set to welcome visitors from around the world and take them on an emotional journey through Switzerland. The pavilion expects 10% of the daily visitors to Expo 2020.

The journey begins on the giant red carpet prepared by Switzerland for the expo. Switzerland, the 11th most innovative country in the world in the 2021 Global Innovation Index (WIPO), will be taking visitors from the old to the new. A visit to the Sea of ​​Fog, beginning with a Swiss day, is the most special and profound experience. The journey with the Schindler’s Exhibition on the Future of Mobility will end with the Fountains of Innovation and highlight high-level innovations in various fields.

The Swiss Pavilion at Expo 2020 Dubai offers an emotional journey through Switzerland

‘Our participation in Expo 2020 Dubai will further strengthen the excellent relationship that Switzerland and the UAE have shared since the 1970s. We are convinced that this global exhibition will be a significant success for all participants and commend the UAE for uniting the world after this crisis-ridden era. ‘ – Swiss Ambassador to the UAE and Bahrain Massimo Baggi said.

With the theme ‘Connecting Minds and Creating Future’, Swiss Pavilion organizes 10 theme weeks to bring together Swiss experts from various fields in collaboration with Swissnex to discuss effective solutions to future crises with their partners. Temporary exhibitions will also be organized to showcase the latest innovations.

‘We are very proud to see our Swiss pavilion come to life in the most beautiful way. After years of hard work and preparation, we are excited to invite the world to discover Switzerland, a nation rich in innovation, technology, education, sustainability and majestic lands. I would like to take this opportunity to thank the UAE Government and the Expo team for their great cooperation. I look forward to celebrating our success with you, ”said Manuel Salchley, Swiss Commissioner General and Chairman of the Expo 2020 Dubai Steering Committee.

The selected project ‘Reflections’ was produced by Presence Switzerland, a public diplomatic agency of the Swiss Ministry of Foreign Affairs. And H (LantascapeArchitecture). Made by Expomobilia.

The Swiss Pavilion is based on a public-private partnership model with suppliers including Schindler, Rolex SA, Switzerland Tourism, Clarirant, Novartis, Nestle Middle East and North Africa, and KGS Diamond Group Limited.

Last Updated Sep 30, 2021, 2:10 PM IST

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