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Fake controversy Song Ji-ah finally stopped her activities… damage to brand value

Posting an apology video directly on YouTube
“I bought it because it was so pretty, I feel sorry for the past”
“I will change all channels to private and reflect on it”

Beauty Creator Song Ji-ah / Photo = YouTube capture

Beauty creator Song Ji-ah, who was accused of using fake luxury brands, apologized and announced that she would stop her activities.

Song Jia posted an apology video on her YouTube channel ‘Freesia’ on the 25th.

He said, “I am sorry for causing concern to many people.” He said, “I admit to the use of fake products, which has been controversial recently, and I admit that it is all my fault. As a YouTuber, I should have been careful and careful in all my actions, but I want to apologize for damaging my values ​​and disappointing many people who support me.”

Regarding the use of fakes, he said, “At first, I just bought it because it was so pretty, and while receiving so many people’s love, I couldn’t make up my mind and fell for it.”

Song Ji-ah said, “When many people loved me, I should have looked back a little more, but I couldn’t and I only focused on Song Ji-ah, who was shown. I am really regretting and reflecting on that. Watching the movie, I reflect on it day by day, not forgetting my shortcomings and living my life reflecting on it.”

Beauty Creator Song Ji-ah / Photo = YouTube capture

Beauty Creator Song Ji-ah / Photo = YouTube capture

He also asked him to stop criticizing those around him who had been hurt because of him. He bowed his head, saying, “My fans and family are hurt so much that I feel more deeply about this issue. It’s all my fault, so I hope you stop blaming the family.”

He continued, “I will make all the channels I run private and take time to reflect and reflect. And I will hold myself accountable for my mistakes until the end.”

Song Jia recently appeared on Netflix’s ‘Solo Hell’ and gained explosive popularity. His YouTube subscribers, which were 500,000 before appearing on the show, are now over 1.9 million.

However, suspicions have been raised that some of the clothes and jewelry he has worn are fake luxury goods. As Song Jia is a person who has a dream of launching a brand, the voice of criticism has grown even higher.

In the end, Song Jia posted a handwritten apology, acknowledged the use of fake products and apologized. Before he apologized through the video, he said in an apology, “The controversy over fake products you pointed out is partly true. I’m really sorry.” I will give you,” he said.

Reporter Kim Soo-young of Hankyung.com swimmingk@hankyung.com

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