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Fighting sports equipment and clothing manufacturer Venum and Ubisoft collaborate to launch the Assassin’s Creed Valhalla product series

Ubisoft announced a partnership with Venum, a world-class combat sports equipment and clothing manufacturer, to launch an exclusive series inspired by “Assassin’s Creed: Viking Age”, which is now available.

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Based on shared values ​​such as perseverance, dedication and self-transcendence, the cooperation between these two brands couldn’t be more natural. With these exclusive series of products, including T-shirts, sweatshirts, hats, boxing gloves and jogging shoes, Venum and “Assassin’s Creed” aim to turn entertainment fans around the world into “modern Vikings.”

Franck Dupuis, Founder and CEO of Venum, said: “We are very happy today to announce this collaboration with Assassin’s Creed: Viking Era, which is fully in line with the brand’s cooperation strategy. We are currently working hard to establish innovative cooperation since the brand was founded. In order to promote products to new target groups, these target groups are far from fighting sports enthusiasts at first glance, but they fully agree with the value carried by the brand.” Franck Dupuis added: “Compared with global indicators The collaboration with the video game “Assassin’s Creed” once again demonstrates the success of our brand’s diversification and democratization strategy.”

Sarah Buzby, Vice President of Consumer Products at Ubisoft, said: “We are keen to work with Venum. This move breaks the barriers of video games and transforms “Viking Era” into a unique capsule series for fans of “Assassin’s Creed” around the world. “These series of products are inspired by the black of the Nordic night and the blue of the northern lights, by using traditional Viking symbols and using typical materials from the Viking and boxing world, such as leather, wool or tear-resistant fabrics. Invite everyone to explore the world of the Vikings.

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Through such innovative marketing activities, the video game and fighting sports fields are perfectly connected. The two brands aim to emphasize the similarity between the fighting sports world and video games.

“Assassin’s Creed: Viking Era”, led by Ubisoft Montreal Studio, will take players to experience the fascinating legend of the Viking warrior Evor. Players who were forced to leave Norway due to endless wars and lack of resources in the ninth century will lead the clan of Evor across the frozen North Sea onto the turbulent and fertile land of the Kingdom of England at that time. Players can reproduce the brutal fighting style of Viking warriors through the redesigned two-handed weapon combat system. They can also experience new game mechanics, including the ability to loot, build settlements, customize hair and tattoos, and more exciting content. Political alliances, battle decisions, and dialogue choices will all have an impact on the world of Assassin’s Creed: Viking Age, so players must make wise choices to protect their clan’s homeland and future.

© 2021 Ubisoft Entertainment. All Rights Reserved. Ubisoft and the Ubisoft logo are registered trademarks in the US and/or other countries.

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