Mr. Chatthan Kunchorn Na Ayudhya, Deputy Governor of Marketing Communications The Tourism Authority of Thailand (TAT) revealed that Thailand welcomed 10,378,457 foreign tourists between January 1 and May 27, 2023 and generated more than 428 billion baht in tourism income. The 5 tourists who Thailand’s best arrivals are Malaysia 1,606,373, China 1,098,604, Russia 734,995, South Korea 627,760 and India 583,319.
TAT is confident that tourism revenue in 2023 will return to 80% of revenue before the COVID-19 situation in 2019, with 1.5 trillion baht from the international market and 880,000 million baht from the domestic market.
Mr Chatthan said that TAT is moving ahead with the market promotion plan with full force. Pushing towards the goal of a total tourism income of 2.38 trillion baht for tourists in the short term market. Accelerate with a Great Resume Chapter II, which includes 5 key market promotion activities:
1. China is back, aiming to penetrate new markets in China Ready to increase flights to meet the travel needs of Chinese tourists. along with promoting land travel
2. 7-digit Target focuses on potential markets in countries with more than 1 million tourists.
3. Color your life by Amazing Thailand organizing a Consumer Fair to bring Thai Soft Power to the hearts of foreign tourists.
4. Responsible Tourism Promote responsible tourism.
5. Second Tier, second to none Penetrate secondary cities in the near term market. for remote markets Focus on increasing airline frequency and seats to major and secondary cities in Thailand. working with partners to penetrate new market segments in primary and secondary cities Including connecting with secondary cities in Thailand and promoting Thailand as a year-round travel destination.
In addition, TAT also aims to offer a luxury experience in Bangkok, Phang Nga and Phuket. including health tourism products and services, such as health tourism destinations suitable for family groups in Chiang Mai and relaxation that strengthens the immune system on Koh Samui Surat Thani Province
At the same time, alongside the aim of offering sustainable tourism experiences such as community cycling tourism in Khung Bang Krachao Samut Prakan Province Adventure travel in Umphang, Tak province, slow life tourism in low carbon destinations, Koh Mak, Trat, and Little Amazon, Klong Sang Neh, Phang Nga.
In order to drive and develop Thailand as a sustainable tourism destination, TAT is moving forward to elevate the Shape Supply Chain towards the Sustainable Tourism Goals (STGs), which are based on the Nations’ 17 Sustainable Development Goals (SDGs). United By creating sustainability standards Sustainable Tourism Acceleration Scale (STAR) for entrepreneurs to use when developing tourism products and services that meet the standards of providing services with social and environmental responsibility.
In addition, the award category ?Low Carbon and Sustainability? At the 14th Thailand Tourism Industry Awards, developing entrepreneurial skills and tourism personnel Including bringing online platforms to help manage the reduction of greenhouse gas emissions of the hotel and tourist attractions
