Galaxy S23 public account… In the year of the cat, the battle of the smartphone is on fire

Qualcomm Snapdragon 8 AP 100% installed… Domestic sales likely to rise 150,000 won

Galaxy Unpacked teaser video

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(Seoul = Yonhap News) Reporter Oh Kyu-jin = Samsung Electronics this week[005930] Starting with the flagship smartphone ‘Galaxy S23’, the smartphone battle of the new year begins.

According to the information and communication technology (ICT) industry on the 30th, Samsung Electronics will open the ‘Samsung Galaxy Unpack 2023’ in San Francisco, USA on the 1st of next month (local time) and present the series Galaxy S23.

Galaxy S23 is an ‘Ambition’ that has been able to look at the performance and quality of Samsung Electronics Smartphone innovation.

The 2nd generation Qualcomm Snapdragon 8 (AP) application processor is 100% loaded, and the ‘ISOCELL HP2’ image sensor with much better picture quality is expected to enter.

Glass manufacturer Corning Precision Materials has improved its durability by installing ‘Gorilla Glass Victors 2’, a tempered glass released in November last year.

Roh Tae-moon, head of Samsung Electronics’ MX division (President), explained the Galaxy S23 as “a product that focuses more on basic experiences that are essential to our lives.” In particular, he praised the Galaxy S23 Ultra as “the best of the best.”

'Galaxy S23 Ultra' image released by German information technology (IT) media WinFuture
‘Galaxy S23 Ultra’ image released by German information technology (IT) media WinFuture

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According to the German information technology (IT) media ‘Winfuture’, etc., the base model of Galaxy S23 is 6.1 inches, the plus model is 6.6 inches, and the ultra model is 6.8 inches Dynamic AMOLED (AMOLED · Neungdonghyeong Organic Light Emitting Diode ) Supports 2X displays.

The brightness is up to 1,750 nits, and the refresh rate is provided up to 120 Hz.

The basic and larger models have 8GB RAM, and the ultra model has 8GB and 12GB RAM.

The built-in memory of the basic model is 128GB or 256GB, and the plus model is 256GB or 512GB, and there is no microSD card slot support for memory expansion, the media said.

The Ultra model can choose internal memory from 256GB, 512GB, and 1TB.

The basic, plus, and advanced models contain 3,900 ㎃, 4,700 ㎃, and 5,000 ㎃ capacity batteries, respectively, and the ultra model has a built-in ‘S Pen’ stylus pen.

It comes in four colors: Phantom Black, Botanic Green, Mystic Lilac, and Cotton Flower.

The domestic selling price is expected to rise by around 150,000 won compared to the previous Galaxy S22 series due to the increase in raw materials.

Galaxy Unpacked teaser video
Galaxy Unpacked teaser video

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Attention is focused on whether the Galaxy S23 series can continue the box office success of Samsung Electronics’ premium smartphones.

Market research firm Canalys said last year that smartphone shipments fell 11 percent compared to 2021, falling below 120 million units for the first time in 10 years.

Even in this market situation, the galaxy s22 series is evaluated to have succeeded at the box office.

Domestic sales exceeded 1 million units in 43 days of release, and global sales also increased by more than 20% than Galaxy S21. Amidst this, there is also analysis that profitability has improved as sales of the Galaxy S22 Ultra account for more than half of the total.

The Galaxy Z Flip 4 and Fold 4, introduced in August last year, recorded solid profitability thanks to strong sales despite the high exchange rate.

However, Samsung Electronics’ smartphone shipments and average selling price (ASP) are expected to drop sharply in the fourth quarter of last year due to the economic downturn and declining demand for electronic devices.

As long as this year’s smartphone shipments are predicted to maintain the status quo or a small level of growth, the Galaxy S23 is likely to be a ‘litmus test paper’ that measures the general atmosphere of the market.

Samsung Electronics’ smartphone market share last year was 22%, ranking first.

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2023/01/30 06:00 Dispatch

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