Germany’s Eintracht Football Club logo engraved on LG’s wireless earphone tonefree
(Seoul = Yonhap News) Reporter Jeong Yun-ju = LG Electronicsannounced on the 21st that it has designed the club’s emblem logo on the wireless earphone tone-free in collaboration with German football club Eintracht Frankfurt.
LG Electronics engraved the team logo on the box and charging part of this collaboration product. Products can be purchased at the club’s fan shop.
LG Electronics explained that this product was planned as part of B2B2C marketing. B2B2C refers to B2B (business-to-business) marketing plus B2C (business-to-consumer) marketing.
He added that he also had in mind to increase product awareness, increase sales, and strengthen the fan base of partners.
LG Tonefree is a product created in collaboration with ‘Meridian Audio’, a British high-end audio brand.
The ear gel attached to the earphone is a silicone material that has passed the skin contact-related biological safety test according to the international standard (ISO 10993).