24 August 2021 | By Bangkok Business Online
“Plant-based Meat”, a hot health product in the 2021 era, invites you to know the market value of the alternative protein group. Recently developed to another level with “Wagyu Beef” from plants, handcrafted by Thai people, won the ASEAN award.
in the field of health food products One of the hottest food choices is inevitable. “artificial meat” (Plant-based Meat) in addition to reducing meat consumption. which is already linked to reducing global warming from farming also answer the question of health lovers Popular consumption of plant foods instead of meat. Recently, it has developed into “wagyu beef” from plants!
Bangkok online business Will invite you to know more about “Wagyu Beef” Plant-based Thai craftsmanship that is unique and different from conventional ground beef. Plus, this work can also win the food tech award at the ASEAN level.
- How does plant-based “wagyu beef” look like real meat?
Wagyu BeefThis Thai craftsmanship is called The Marble Booster, made from 100% plants, high protein, using modern technology. forming meat from “Soy protein” to have a fibrous structure similar to animal muscle. and there is a layer of fat inserted in the meat This results in the most realistic wagyu beef.
This research is the work of the Food Tech Chula team led by Ph.D. students. Nutti Hutasingha and Waranya Techasuk and Master’s degree students Natchanon Sangsomchit from the Department of Food Technology Faculty of Science, Chulalongkorn University
by they getaward winningFrom the stage “Asean Food Innovation Challenge 2021” under the concept of producing ready-to-eat food that has immunity-boosting and environmentally-friendly properties. There are 120 teams participating in the competition from 54 universities in 13 ASEAN countries.
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- Plant-based “wagyu beef”, no cholesterol. Immune system
Highlights of such artificial wagyu beef in the production with advanced technology untilartificial meatwith real muscle fibers and has never been produced before. Unlike artificial meat that is “ground meat” like many products. current market leader
It is also designed to be Wagyu beef with marble pattern. with fat inserted into the meat by using fat from canola oil which is low in saturated fat no cholesterol Gives a texture like a pork neck with fat inserted
There is also the addition ofTurmeric and pepper extractblack, which when the two types of herbs are together, they strengthen each other in building immunity and canAbsorbed into the body up to 2000%
- Wagyu Beef from Plants Level up the industry of “artificial meat”
In terms of texture The research team has experimented with cooking at the household level.Plant-based wagyu has the flexibility and juiciness similar to real meat. easy to cook But what still needs to be developed is “Smell and taste” that needs to be better than this. The research team stated that it should take no more than 1 year to be able to develop.Artificial Wagyu BeefIt smells and tastes more complete.
It can be said that artificial meat is made by Thai people in this recipe. It is a work that comes to level up the “artificial meat” industry to the next level. and may push the market value of health food products to grow even more
- Check the market value of “artificial meat” in Thailand
recently Kasikorn Research Center Released an analysis of the market value of “artificial meat” stated that in the past 1-2 years, the behavior of consumers around the world who are alert to healthy food choices. Awareness of consumption that takes into account the impact of the environment This makes artificial meat products grow outstandingly.
In Thailand, it is found that at present, Thai entrepreneurs have started producing alternative protein products in the group. “New plant food innovation” using more advanced technology. and gradually sending more products to the market
which most of the products that are sold will be “Plant protein” in the form of meat substitutes (Plant-based Meat), such as ground beef from plants. Plant-Based Pork Burgers Ready-to-eat food groups such as plant-based meat buns Basil rice, meat from plants, etc.
It is expected that by 2021, the alternative protein market comes from new food innovations. It should be worth about 4,500 million baht and is likely to grow at an average rate of 8% per year over the next 3 years.