Netflix ‘Hell’ (Netflix Courtesy)
The Korean Wave is once again intensifying as eight Korean works are listed in Japan’s Netflix TOP 10 rankings.
According to Japanese Netflix on the 25th, ‘Hell’ directed by Yeon Sang-ho took the first place among the top 10 Japanese Netflix. Next, from 2nd to 7th place, KBS2 historical drama ‘Love Me’, Korean Netflix original series ‘Squid Game’, tvN drama ‘Touch Your Heart’, tvN drama ‘Crash Landing on You’, JTBC drama ‘Itaewon Class’, movie ‘My Sassy Girl’ ‘ was listed in order. The 10th place was also won by the Korean drama tvN’s ‘Gae Village Cha Cha Cha’.
‘Hell’, which took the first place, is showing off its power by taking the top spot on Netflix worldwide, including Japan, within a day of its release.
Even compared to the fact that it took 8 days for the ‘Squid Game’, which caused an unprecedented craze, to reach No. 1 globally, this is a remarkable response. CNN evaluated ‘hell’ as the second ‘squid game’. ‘Squid Game’ took first place in 94 countries around the world.
At the beginning of last year, right after winning the Oscar, director Bong Joon-ho’s movie ‘Parasite’ took first place at the Japanese box office, beating out local and Hollywood films. It is interpreted that the popularity of Korean content, sparked by ‘Parasite’, has exploded again in the era of OTT.
Japan’s Asahi Shimbun reported, “The craze of Korean dramas has begun in Japan in the era of stay-at-home,” and “Korean food-related ingredients and recipes appearing in dramas are also selling hot.”
[ⓒ 매일경제 & mk.co.kr, 무단전재 및 재배포 금지]