Heading for the World Cup Special… Samsung Electronics Qatar Local Marketing Expansion

Provided by Samsung Electronics

has started to strengthen marketing in Qatar, targeting the special World Cup to be held for the first time in the Middle East.

On the 27th, Samsung Electronics announced plans to open a premium store in the Katara Cultural Village, an area densely populated by the wealthy, following the recent opening of 20 new consumer experience spaces in downtown Qatar.

In the premium store, due to open at the end of this month, you can experience extra large premium TV sets of 75 inches or more, such as The Wall 146-inch and Neo QLED 8K, various bespoke home appliances, and the latest Galaxy smartphones.

In addition, you can enjoy the service of home life through the connection of the smart home platform ‘SmartThings’ and a gaming experience using the Odyssey Arc, an extra large 55-inch gaming monitor. In addition, a unique program for 1:1 customers is also implemented.

Samsung Electronics is operating a large Galaxy experience space at Bendom Mall, a premium shopping center near the World Cup Stadium, even before the opening of the World Cup. The company said, “We are receiving favorable responses, with an average of more than 2,000 visitors per day.”

Samsung Electronics, in collaboration with ‘Vine Sports’, which has exclusive rights to broadcast the World Cup in the Middle East, is running a special promotion that provides subscription rights to the ‘TOD’ app, which allows users watch live broadcasts while buying the latest Samsung Electronics Products across the Middle East.

Along with this, it produces various accessories such as the Galaxy Z Fold 4, Galaxy Z Flip 4, Galaxy Buzz 2 Pro, and The Freestyle case with the motif of the national flag patterns of 36 countries participating in the World Cup .

It also increases product supply in the Middle East. Samsung Electronics won a large-scale signage contract at Hamad Airport in Qatar and delivered the product. It has recently supplied more than 50,000 televisions to 150 hotels in the Middle East.

Correspondent Seongsu Bae [email protected]

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