HomePro highlights 2 major factors, “Good Shopping, Mee Night, and Travel Revival”, boosting home buying power. electrical appliances, tiles, bathroom appliances, boosting sales in the first quarter by 10-20 percent, investing in 10 new branches with a budget of 4,000-5,000 million baht, and is confident that total revenue will grow by 5% from 2022 , achieving 69,389 million baht Home Solar helps customers fight against high electricity costs
Veeraphan Angsumalee Mr Managing Director of Home Product Center Public Company Limited, a leader in the home products retail business. and residing in Thailand He mentioned the general picture of the home goods market in the first quarter of 2023 (January-March.) that it had improved quite a bit. Because it has benefited from 2 big things, namely government measures to stimulate consumption In the “Shop Dee Mee Night” project, spending increases by about 10-20 percent per purchase. Popular product groups are electrical appliances. home infrastructure equipment such as ceramics, tiles, bathroom equipment, etc., with branches in and around Bangkok benefiting because there is a group that works regularly and the full result of the opening of the country that has made the tourism sector growing since the end of 2022, continuing to this day The number of tourists has increased greatly As a result, the hotel business and various service businesses across all regions have clearly increased growth.
However, on the contrary If there is no project “Shop Dee Mee Night” recovery will grow in some regions, such as the North and the South. The eastern part is enough. Although the north-east region this year is starting to slow down, unlike the last 1-2 years due to the policy of taking care of the government.
“We are looking at the market this year, this year, in the first quarter. The overall picture is growing. Sales grew by around 5 percent from the same period last year and thought that every period before the election, the market would be busy, purchasing power would increase. and from various factors that support It is expected that this year’s total revenue will grow by 5 percent compared to last year. which made a total income of 69,389.43 million baht with a net profit of 6,217.09 million baht”
For the year 2023, the company intends to invest in opening 10 more branches, divided into 8 mega homes, of which 3 branches have already been opened, namely Rattanathibet, Tiwanon and Bang Phli, Samut Prakan Province, while there are 5 branches that are ready to open are Nakhon Pathom Province, Chiang Mai, Phuket, Bang Saen and Thung Song, Nakhon Si Thammarat Province. HomePro has 2 branches with an investment budget of 400-500 million baht per branch, a total of 4,000-5,000 million baht this year, which will make the company have 113 branches in Thailand and the whole country. Malaysia by 2 HomePro branches, namely at Seacon Department Store, Bang Khae and at Soi Wat Lat Pla Duk, area of 8,000-9,000 square meters (square meter). with a Big C Bang Yai will terminate the lease contract.
Mr. Veeraphan about the plan to boost sales. The company organized an exhibition for home products and electrical appliances “HomePro Expo” between March 18-26, 2023 at Hall 9-10, IMPACT Muang Thong Thani, which is the 34th event and with the changing behavior of consumers From the popularity of traveling to buying things on your your own head. turn to online shopping more The competition in the market for organizing the Home Goods Expo is more intense. This event has therefore reduced the exhibition area by 50%, with a target of 300 million baht in revenue from this event.
sideNitat Arunthippaitoon Mr The Assistant Managing Director of Home Products Co., Ltd., the founder of the Home Solar business, said that this is the first time that HomePro has launched the service Home Solar It starts with a consultation about electricity usage behavior at home by a team of experts. HomePro credibility The advantage of having a customer base of around 5 million (but not all of them come to install solar). Because there are some people in the condo. some rent) with packages starting at 3.3 KW, price 146,426 baht, up to a maximum package of 9.90 KW, price 408,398 baht, which in the first phase focuses on serving general customers, installation at the household level. Bangkok-perimeter areas, where HomePro Expo has targeted Home Solar sales for 20 homes, worth a total of 2 million baht, while the whole year will overcome 60 homes, a total worth of about 40-50 million baht. there is a plan to diversify into a clean energy business. which is now already established as a company You only have to wait for the direction of the market, plan to increase capital, buy demand. How are you But he will see a clear picture in 2024.
