Wednesday, March 30, 2022, 2:03 p.m.
Lotus Cars Thailand by Vernes Automotive Thailand, the official importer and distributor of Lotus sports cars in Thailand. We are proud to present the Lotus Emira, considered to be the best Lotus car ever. This is the first launch in Southeast Asia.
The Emira is a new premium mid-engine sports car that reflects the ongoing transformation of the Lotus business and brand. It features all the features the automotive world has come to expect from Lotus, such as its distinctive design. Exciting dynamic performance Best driving and handling in a sports car in its class. Outstanding aerodynamics and an unrivaled ‘For The Drivers’ experience.
But more than that, the Emira is Lotus’s last vehicle to be powered by an internal combustion engine. All future models from Lotus will be all electric.
The Lotus Emira is assembled through a state-of-the-art assembly line in England at an investment of £100 million, with a maximum capacity of 5,000 vehicles per year.
Mr. Thiraphong Rodloy, Regional Manager, Vernes Automotive Thailand, said, “We are extremely excited about the launch of the All-new Emira in Thailand, the first in the ASEAN region. Continuing from Lotus’ lineup such as the Elise, Exige and Evora, the new Emira represents a leap forward for Lotus with these brand signatures and key strengths. is combined with a paradigm shift at the level of practicality. comfort, function and technology to make it the most successful Lotus sports car ever.”
Last year, Lotus Cars appointed Verns Automotive Thailand as the brand’s sole distributor in Thailand. It covers sales, after-sales, marketing and branding activities. The company has invested up to 20 million baht to build a new Lotus showroom on Ramkhamhaeng Road in Bangkok with a total area of 400 square meters for showrooms and workshops.
The Emira bears some resemblance to the Evija electric hypercar. This marked the beginning of a shift in the company’s Vision80 policy, which also signaled a new design language for Lotus.
Emira has a contemporary look with flowing textures. sharp characteristic lines And technical details, like the Evija, the hood is striking. The luxurious cabin is positioned towards the rear. A door that looks like it’s been carved. and large air vents cut into the rear of the car
Vertical LED headlamps are standard equipment, with a twin blade design inspired by the Evija hypercar. The Lotus logo sits above the body-colored rear panel. That was clearly inspired by the back of Evija as well.
“Emira is a small supercar with the excitement and character found only in the best of Lotus. But at the same time, it is an everyday sports car that offers high comfort and efficiency. Packed with the latest technology that drivers want,” added Mr. Thiraphong.
The interior features a wrap-around instrument panel combined with a luxurious door panel. Make the driver feel at one with the car. The interior of the car has many soft touch surfaces, reflecting premium British craftsmanship. that conveys the ultimate sport
Emira has a multi-function steering wheel with a trim. automatic speed control curtain airbag with Launch Control (part of the optional Lotus Drivers Pack) and Advanced Driver Assistance Systems (ADAS)
Access to the car’s infotainment system is via a 10.25-inch touchscreen mounted in the center console. The new Lotus also features a premium 10-speaker audio system from the highly regarded British audiophile brand KEF.
The back of both seats has 208 liters of space for large items or luggage. meanwhile The storage space behind the engine is 151 liters and can fit a standard sized luggage or golf bag.
The Emira powertrain will be available in two configurations, both of which are globally recognized for their performance characteristics. by the opening The first car will be sold in a limited edition ‘First Edition’. which is powered by a 3.5 liter supercharged V6 engine. Which gives a maximum power of 400 horsepower and torque of 420 Nm, acceleration 0-100 km / h, takes 4.2 seconds, top speed 288 km / h.
And this year, it will see a new engine for the first time in ten years for the Lotus brand, with the second engine for the Emira coming from AMG, a turbocharged 2.0-liter ‘i4’ four-cylinder that produces 360 horsepower.
The Emira is built on the new Lotus Sports Car Architecture and has a wider wheel spacing than other Lotus models, which improves stability. Provides excellent road grip and feel the very low center of gravity
The Emira comes with two custom chassis and suspension configurations. The first is the Tour, which has been optimized for everyday use on the road. It provides the perfect blend of Lotus performance, dynamics and handling with a more comfortable ride. while the Sport suspension comes with an optional Lotus Drivers Pack. and offers a slightly stiffer suspension setup for added dynamic capability and feel.
For ordering Emira, the company has opened for Thai customers to reserve a total of 3 cars, which are
The Lotus Emira V6 First Edition (high spec) has a retail price of 11.9 million baht, 130 units produced worldwide and only 6 units in Thailand are available for delivery in early 2023, while the AMG-powered version is Lotus Emira i4 First Edition 2.0-liter turbo engine, official selling price starts at 9,290,000 baht, ready for delivery in the second quarter of 2023, and the model that everyone is looking for is the Lotus Emira i4 BASE 2.0-liter turbo engine, priced at 7,990,000 baht, ready to ship. Deliver the 23rd quarter of 2023
Emira comes with a 3-year unlimited mileage warranty. with 3 years of emergency assistance
