How is Starbucks’ Web3 strategy different?

Starbucks recently unveiled its web 3.0 strategy ‘Starbucks Odyssey’. But is this a web3 strategy? You may be able to. We used the word stamp instead of the term NFT, and it was not a new metaverse, but rather strongly integrated with the existing reward program. But this is what Starbucks’ Web3 strategy is all about. How Starbucks invites existing customers into the Web3 community and gives them a new experience. Also, plan if you want to bring in new fans.