Huawei Unveils Ultimate Design Flagship Brand at Autumn Full Scenario Conference
At the highly anticipated autumn full scenario conference held on September 25, Huawei revealed an exciting addition to its lineup with the launch of the Ultimate Design flagship brand. The event saw the introduction of two new products under this brand: the Mate 60 RS Ultimate Design smartphone and the HUAWEI Watch Ultimate Design smartwatch. Renowned artist Andy Bydd Lau was also announced as the brand ambassador, elevating the brand’s artistic appeal.
During the conference, Yu Chengdong, CEO of Huawei’s Device Business Group and Chairman of its Smart Car Solutions Business, emphasized that the Ultimate Design brand would focus on aesthetics, craftsmanship, and groundbreaking innovation. This commitment to excellence is showcased through Huawei’s collaboration with German luxury brand Porsche Design and now their own Ultimate Design brand.
The Mate 60 RS Ultimate Design smartphone, based on the successful Mate 60 Pro +, boasts enhanced features such as satellite calling capabilities. It aims to rival the highly anticipated iPhone 15 Pro Max. Sporting an elegant black design and an impressive 16GB of memory with a massive 1TB storage capacity, the Mate 60 RS also boasts a stunning 6.82-inch four-sided curved screen with a resolution of 2720 x 1260 and an impressive maximum frame refresh rate of 120Hz. With a powerful 5000mAh battery, the Mate 60 RS supports 88W fast wired charging as well as 50W wireless fast charging. Operating on the cutting-edge Hongmeng 4.0 operating system, users can enjoy features like remote operation, smart payment, and a range of emoticons.
Interestingly, Huawei did not disclose the specific processor details for the Mate 60 RS Ultimate Design at the press conference. However, industry experts speculate it will likely feature the previously announced Kirin 9000S processor, known for its superior performance.
Accompanying the Mate 60 RS Ultimate Design smartphone is the HUAWEI Watch Ultimate Design smartwatch. Designed with luxury in mind, this timepiece is crafted from exquisite 18K gold material. The bezel is meticulously hand-set with 6 segments of 18K gold, while the watch includes a gold crown, titanium PVD strap, and a convenient retractable butterfly buckle. Standing out from other smartwatches, its two-way Beidou satellite communication feature allows wearers to stay connected even in the depths of a 100-meter dive.
Yu Chengdong further emphasized Huawei’s commitment to meeting consumer demand by expanding emergency production for the Mate 60 series. This ensures that eager customers can get their hands on these highly sought-after devices.
Regarding pricing, the suggested selling price for the Mate 60 RS Ultimate Design starts from RMB 11,999 (approximately HKD $12,968), while the HUAWEI Watch Ultimate Design is priced at RMB 21,999 (approximately HKD $23,775).
Huawei’s Ultimate Design brand exudes an air of elegance and sophistication, bringing forth a new era of innovative and stylish technology. The Mate 60 RS Ultimate Design smartphone and HUAWEI Watch Ultimate Design smartwatch are set to captivate consumers who seek the perfect harmony of aesthetics and functionality. Stay tuned for more updates on Huawei’s groundbreaking products.
Huawei announced the launch of the amazing flagship brand Ultimate Design at the autumn full scenario conference held on the afternoon of September 25, and launched two new brand products including Mate 60 RS Ultimate Design and HUAWEI Watch Ultimate Design.. It also announced that artist Andy Bydd Lau will serve as a brand ambassador. .
From his previous collaboration with Porsche Design to his current Ultimate Design brand, Yu Chengdong, CEO of Huawei’s Device Business Group and Chairman of its Smart Car Solutions Business, said that he will use this brand to lock in aesthetics, craftsmanship and design the ultimate innovative product. .
The Mate 60 RS Ultimate Design smartphone launched this time will be based on the previously launched Mate 60 Pro +, it will also add satellite calling functions and will be benchmarked against the iPhone 15 Pro Max. It adopts a black design and uses 16GB of memory. With a storage capacity of 1TB, it also has a 6.82-inch four-sided curved screen with a resolution of 2720 x 1260 and a maximum frame refresh rate of 120Hz. The built-in battery has a capacity of 5000mAh and supports 88W fast wired charging and 50W wireless fast charging. The operating system is powered by Hongmeng 4.0, which corresponds to functions such as remote operation, smart payment and subsequent emoticons.
However, Huawei also did not explain the processor specifications of the Mate 60 RS Ultimate Design at the press conference, but it is not surprising that it should be the previously announced Kirin 9000S.
As for the HUAWEI Watch Ultimate Design smartwatch launched at the same time, it is made of 18K gold material. The bezel is hand set with 6 sections of 18K gold, and uses a gold crown, titanium PVD strap and a retractable butterfly buckle. It also supports two-way Beidou satellite communication, corresponding to the 100-meter deep diving mode.
In this press conference, Yu Chengdong further emphasized that the Mate 60 series has expanded emergency production to respond to market consumer demand.
As for the recommended selling price, the suggested selling price for Mate 60 RS Ultimate Design starts from RMB 11,999 (about HKD $12,968), and the suggested selling price for HUAWEI Watch Ultimate Design is RMB 21,999 ( approximately HKD $23,775).
[Daw’r erthygl hon o: Mashdigi]
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