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‘Hyundai Motor Analysis’ Bon Eui-seon Yonsei University Lecture “I will do better”

Eui-sun Eui-sun, chairman of Hyundai Motor Group, made a surprise visit to a class at Yonsei University Business School to observe a discussion lecture.

24 at Yonsei University Hyundai Motor (005380)According to the group, on the 11th, Chairman Chung watched a student discussion in a class called ‘Organizational Learning: Opportunities and Traps’ by Professor Lee Moo-won of Yonsei University Business School.

Lee Moo-won (front row, from right), Yonsei University Business School professor, Cho Hwa-soon, external director of Kia (Yonsei University professor), and Chung Eui-sun, chairman of Hyundai Motor Group, pose for a commemorative photo with students. / Courtesy of Yonsei University

This day’s discussion lecture focused on a case study, ‘Hyundai Motor Group: From Fast Follower to Game Changer,’ written by Professor Lee together with Stanford University’s William Barnett School of Business and Sustainability Chair Professor, and Professor of Business Administration at Myongji Kim Jae-gu.

The study is an in-depth examination of the challenge and practice of Hyundai Motor Group, which is redefining the field of future mobility by removing industry boundaries, and Chairman Chung’s visionary leadership from a business management perspective. At the end of last year, it was officially listed in the Case Center of the Stanford Graduate School of Business in the United States.

In the discussion lecture that day, the students paid attention to the innovations that Hyundai Motor Group is implementing to lead the mobility industry, and discussed Hyundai Motor Group’s business, vision, management performance, corporate culture and new challenges for about 100 minutes.

Eui-sun Eui-sun, chairman of Hyundai Motor Group, expresses her feelings after attending the discussion lecture. / Courtesy of Yonsei University

Chairman Chung said he listened to the students’ heated discussions and evaluated and analyzed Hyundai Motor Group. Ho-seong’s song in this place Kia (000270) The president, Kim Heung-soo, vice president of Hyundai Motor Group, and Hwa-soon Cho, Kia’s external director (a professor at Yonsei University), were also present.

Chairman Chung said, “I am surprised and grateful that you have a high level of understanding of Hyundai Motor Group,” and “I came to think that Hyundai Motor Group should work harder and do better in the future.” “Hyundai Motor Group wants to make everyone comfortable. If that happens, a lot of people will be able to do productive activities, and in the process, I think better ideas will come out and make the world a little more peaceful.”

In addition, Chairman Chung said, “We hope that you will make use of your qualities and abilities to further develop our society in various fields,” and said, “It is our duty to help you do that. “

After the lecture, it is known that Chairman Chung and executives of Hyundai Motor Group had lunch with students and had conversations on various topics.