Third collaboration with Sony Pictures
(Sisacast, SISACAST = Reporter Hyunjoo Lee)
Hyundai Motor Company is expected to be released in Korea on the 21st in collaboration with the media group ‘Sony Pictures Entertainment (Sony Pictures)’. <스파이더맨: 어크로스 더 유니버스(Spider-Man: Across the Spider-Verse)>announced that it will present an innovative mobility vision for the future.
Hyundai Motor signed a strategic partnership with Sony Pictures in 2020 so that customers can experience Hyundai Motor’s new products, new technologies, and the direction of mobility through various media platforms such as movies, animations, and digital content, and participate in various marketing activities using Sony Pictures ‘ intellectual property rights. has been delivering
this time <스파이더맨: 어크로스 더 유니버스>Including ‘Flying Prophecy’, an air vehicle version of the Prophecy concept Car, which was the basis for the design of the Ioniq 6, PBV (Purpose Built Vehicle, purpose based mobility), AAM (Advanced Air Mobility, air mobility in the future) , Various mobility solutions such as Hub (mobility transfer base) are expected to attract the attention of the audience.
In order to incorporate the dynamic appearance of future mobility into animation, Hyundai’s Motor Design Center and Brand Marketing Headquarters worked closely with Sony Pictures from the beginning of development. In particular, the designers of Hyundai Motor and the animators of Sony Pictures added design imagination and technology to create a new landscape of future cities and mobility in the film in 2099 in a creative way.
Before the film’s release, Hyundai Motor Company will present a Spider-Man-themed exhibition at Hyundai Motorstudio Goyang from June 9 to the end of August. In the exhibition space, along with the Ioniq 6 hanging from Spider-Man’s web, a display incorporating the door leading to the Multiverse, a multi-dimensional space in the film, will be installed to provide a variety of pleasures to customers.
Spider-Man merchandise will be presented to customers who upload photos of the exhibition viewing on social media, and an event will be held to provide movie tickets (2 tickets) to 200 people through a lottery.
Also, Hyundai <스파이더맨: 어크로스 더 유니버스>Using intellectual property rights, Spider-Man showed an animation-style ad featuring follow-up content to the song streaming from the Ioniq 6. In particular, ‘Link Up’, the title song of this film and a new song by the producer were used Famous American ‘Metro Boomin’, in a commercial video that attracted the attention of global customers.
An official from Hyundai Motor Company said, “We are happy to be able to communicate Hyundai Motor Company’s vision of future mobility with customers in connection with the worldwide beloved Spider-Man series.” he said.
Hyundai Motor Company is one of the major Marvel movies released in 2021 as part of a partnership with Sony Pictures. <스파이더맨: 노 웨이 홈(Spider-Man: No Way Home)>the introduction of Ioniq 5 and Tucson, and last year, <언차티드(Uncharted)>In 2017, the Tucson Beast was introduced, which was transformed into an off-road concept. [시사캐스트]
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