[천지일보=정다준 기자] Hyundai Motor Company announced on the 29th that it had started selling its entry-level sports utility vehicle (SUV) ‘Casper’ online in earnest.
On this day, through Casper Premier, a real-time interactive live web channel, Hyundai Motor Company ▲ ‘Premier Opening Film’ unfolding in a virtual Casper village ▲ ‘Casper Online Journey Film’ for easy understanding of the online purchase process ▲ The iconic image of Casper A fictional Generation Z character introduced a new lifestyle through videos explaining vehicles in the metaverse.
“As Casper adopts D2C (direct sales to customers) sales, we have developed all programs and systems centered on customers so that customers can easily understand product information and online purchase methods,” said Yoo Won-ha, vice president of Hyundai Motor’s domestic business division. We will provide the best experience and service from vehicle search to purchase so that customers can experience their differentiated product qualities in a new way.”
Casper is a new car class ‘entry SUV’ introduced for the first time by Hyundai Motors. ▲ Individual interior and exterior design and color ▲ Seats with adjustable interior space according to usage ▲ Advanced driver assistance system and front seat center side airbags are standard applications. Safety ▲ Driver-oriented convenience specifications are the main features.
Casper has an iconic interior and exterior design. The exterior contains the youthful and dynamic sensibility of an entry SUV. The interior shared the capsule-shaped modeling elements with the exterior design, while actively utilizing curves throughout the space to create a soft and comfortable atmosphere.
In addition, Hyundai has expanded the usability of interior space by applying a full-folding seat in which the driver’s seat is fully folded forward for the first time in the world. Casper boasts high space utilization by applying folding (folding the backrest forward), sliding (moving the seat forward/backward), and reclining (tilting the backrest forward/backward) to all seats in the first and second rows. . The second row seats can be moved forward and backward up to 160mm and can be reclined up to 39 degrees. By using the specifications, passengers can not only load various sizes of goods, but also utilize the space that suits their personal tastes and situations, such as leisure and outdoor activities such as car parks.
Casper’s advanced driver assistance system (ADAS) and seven airbags, including center side airbags for front seats, are applied as standard, and the high-rigidity and lightweight body structure ensures safety that exceeds the class level. Hyundai Motor Company has intelligent safety technology on all Casper trims, ▲ Forward Collision-Avoidance Assist (vehicle/pedestrian/cyclist) ▲ Lane Keeping Assist (LKA) ▲ Lane Keeping Assist (LFA) ▲ Driver Attention Warning (DAW) ▲ High Beam Assist (HBA) ▲For the first time in the light model, the front vehicle departure notification was applied by default.
Casper has not only comfortable and stable driving performance, but also excellent marketability with driver-centered convenience specifications such as Hyundai CarPay and server-based voice recognition vehicle control.
The Casper base model is equipped with 1.0 MPI, securing a maximum output of 76PS (horsepower), a maximum torque of 9.7kgf·m, and a combined fuel efficiency of 14.3km/ℓ. ‘Casper Active’ operated as an option is composed of a 1.0 turbo engine and a dynamic exterior design, and has a maximum output of 100PS, a maximum torque of 17.5kgf m, and a combined fuel efficiency of 12.8km/ℓ.
The selling price of Casper is the basic model ▲Smart 13.85 million won ▲Modern 15.90 million won ▲Inspiration 18.7 million won.
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