Hyundai Motor to enter the ‘NFT market’ for the first time in the global automobile industry

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[뉴스포스트=이상진 기자] Hyundai Motor Company is the first in the global automobile industry to enter the community-based NFT market, providing customers with a variety of brand experiences. Hyundai Motor Company announced on the 18th that it has released a video introducing the NFT worldview ‘Meta Mobility Universe’.

Hyundai Motor Company will enter the community-based NFT market for the first time in the global automobile industry. (Source = provided by Hyundai Motor Company)

The Hyundai NFT worldview ‘Meta Mobility Universe’ is a world where the concept of ‘Meta Mobility’ announced by Hyundai Motors at CES 2022 is realized. It is explained that it represents ‘a world where innovative movement experiences that transcend time and space are possible’.

Hyundai Motor Company discloses the NFT worldview and collaborates with the popular NFT character ‘Metaconz’ to publish NFTs. 30 limited edition ‘Hyundai X Metaconz Collaboration NFT’ will be issued on the 20th and will be pre-sold through partner community and sold for 1 Ether at Open Sea. Meta Mobility NFT to be issued from May Proceeds will be used for ongoing project operation and community holders.

To strengthen the NFT community base, Hyundai will also establish a dedicated communication channel for those who own or plan to own Hyundai NFT. Through real-time communication on channels such as Twitter and Discord, which opened on the 15th, it will provide continuous benefits between the community and NFT holders to manage the value of NFT assets in a virtual space. In May, an NFT-only website is also planned to be opened.

A Hyundai Motor official said, “Entering the community-based NFT market is another challenge to communicate with customers and provide a variety of experiences. We will do our best to make it happen,” he said.

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Meanwhile, customers who purchase ‘Hyundai X Metaconz Collaboration NFT’ are provided with benefits such as providing a certain number of NFTs, which are scheduled to be officially issued from May, for free. More details can be found on Hyundai NFT’s Discord and Twitter channels.

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