If you don’t buy, you lose. Uniqlo is out of stock again… Open run from 7am

Uniqlo launches Marni collaboration collection on the 20th
Consumers flock to collaboration with high-end brands such as White Mountaineering
Last year’s operating profit turned to black by 52.9 billion won

photo = Yonhap News

On the 20th, major stores of Uniqlo, a Japanese manufactured and direct sales clothing (SPA) brand, were crowded with consumers who want to purchase a luxury collaboration collection once again. On the first day of the launch of the collaboration collection with Italian fashion brand ‘Marni’, consumers flocked to purchase the product. Uniqlo has also caused a ‘sold out crisis’ by releasing collaborative products with high-priced fashion brands.

Consumers visited the store to purchase products on the 20th, when UNIQLO launched the 'Uniqlo and Marni' collection.  photo = uniqlo

Consumers visited the store to purchase products on the 20th, when UNIQLO launched the ‘Uniqlo and Marni’ collection. photo = uniqlo

According to the industry on the 20th, consumers lined up to purchase products even before the opening of major stores on the same day that Uniqlo launched the ‘Uniqlo and Marni’ collection.

In the case of the Uniqlo Shinsa branch in Dosan-daero, Gangnam-gu, Seoul, it is reported that consumers have been lining up since 7 am. Right before the store opened, about 70 customers lined up in front of the store. Even before the opening, people flocked to major stores such as Gwanghwamun D Tower in Jongno-gu, Seoul.

The photo shows consumers lined up at Uniqlo's Gwanghwamun D Tower store in Jongno-gu, Seoul when the 'White Mountaineering' collaboration collection was launched last year.  Photo = Hankyung.com DB

The photo shows consumers lined up at Uniqlo’s Gwanghwamun D Tower store in Jongno-gu, Seoul when the ‘White Mountaineering’ collaboration collection was launched last year. Photo = Hankyung.com DB

Consumer response was also hot in online shopping malls.

In the case of the women’s ‘stripe dress’ among the Marni collaboration collection products, the blue products were sold out as of 3pm, and the red products were all sold out except the large (L) size. ‘Graphic Oversized Boxy T’ and ‘Open Collar Pleated Dress’ were also sold out except for the largest X-Large (XL).

In the case of ‘Wide-Fit Boxy Shorts’ among men’s wear, all the small size products are gone, and only the large ‘3XL’ and ‘4XL’ sizes remain.

A UNIQLO official said, “As interest in the UNIQLO & Marni collection is growing, some popular products are out of stock in colors and sizes.”

photo = uniqlo

photo = uniqlo

This is the first collaboration between Uniqlo and Marni. Marni is an Italian fashion brand famous for vividly colored prints and patterns. OTB is an Italian fashion group that belongs to a luxury brand of the same name created by German fashion designer Jil Sander, who previously presented a collaborative collection with Uniqlo.

The collaboration product launched this time reflects Marni’s unique pop style graphic print in Uniqlo’s flagship products. Representative products include a cocoon-shaped ‘block tech coat’, a ‘drape design pajama set’ and a light and voluminous balloon skirt with diagonal pleats. The price range starts at 20,000 won for T-shirts and up to 160,000 won for outerwear.

photo = uniqlo

photo = uniqlo

Uniqlo is a collaboration product with high-priced fashion brands such as Japanese outdoor brand White Mountaineering and British fashion brand JW Anderson.

The photo shows consumers lined up at Uniqlo's Gwanghwamun D Tower store in Jongno-gu, Seoul when the 'White Mountaineering' collaboration collection was launched last year.  Photo = Hankyung.com DB

The photo shows consumers lined up at Uniqlo’s Gwanghwamun D Tower store in Jongno-gu, Seoul when the ‘White Mountaineering’ collaboration collection was launched last year. Photo = Hankyung.com DB

Uniqlo’s earnings in Korea are also recovering. FR Korea, which operates Uniqlo in Korea, turned to a loss in operating profit in fiscal 2020 (September 2019 – August 2020) compared to the previous year due to the boycott of Japanese products that occurred in 2019, but in fiscal 2021 (September 2020 – In August 2021), it recorded a surplus. FRL Korea’s operating profit and net profit for fiscal 2021 turned to black compared to the previous year, with 52.9 billion won and 47.3 billion won, respectively. Sales decreased 7.5% to 582.4 billion won, but profit improved due to store restructuring.

Oh Jung-min, reporter at Hankyung.com blooming@hankyung.com

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