Implementing the concept of “Opening the Olympics” and taking multiple measures to show China’s good image- Industry Observation- Market Information Network

Implementing the concept of “Opening the Olympics” and taking multiple measures to show China’s good image

Market Information Network 2022-01-20 16:16:15 Source: People’s Daily Online Comments:

From October 5, 2021 to the end of December, the “Meet in Beijing” series of winter sports events will be held in Beijing, Yanqing and Zhangjiakou. (Winter Paralympic Village); This weekend, 12 flights and more than 200 Olympic-related personnel will enter Beijing through the Capital Airport…

The competition venues have appeared one after another, the test competitions have come one after another, and the atmosphere of the Winter Olympics has become increasingly strong. Under the guidance of the concept of “opening the Olympic Games”, a grand Olympic event that gathers the strengths of all families is about to kick off.

Using the Winter Olympics as a Media to Show China’s Good Image

The Winter Olympics and the Winter Paralympics are the largest sports events in the world in winter. We insist on hosting the Olympics in an open manner, carry forward the Olympic spirit, promote the integration of Eastern and Western civilizations, and showcase China’s good image.

How to tell the story of the Winter Olympics and better display China’s good image?

On January 11, with the 24-day countdown to the Beijing Winter Olympics, the Beijing Winter Olympics Organizing Committee held its first online press conference to introduce the overall preparations for the Beijing Winter Olympics.

It is worth mentioning that this press conference is the first online press conference held by the Beijing Winter Olympics Organizing Committee in order to take into account both epidemic prevention and control and media participation. No need to go to the scene in person, just connect to the Internet, reporters can ask questions and interact with the press spokesman and relevant parties in real time. This is the specific measure taken by the Beijing Winter Olympics Organizing Committee to implement the concept of “opening the Olympic Games”, showing Chinese and foreign reporters that Beijing The open gesture of the Winter Olympics.

To open the Olympic Games, it is necessary to strengthen sports exchanges between China and foreign countries, and further adhere to the coordinated development of “bringing in” and “going out” of sports talents, so as to enhance the comprehensive strength of competitive sports.

After the 2018 PyeongChang Winter Olympics, the General Administration of Sports of China put forward the goal of “comprehensive participation, comprehensive breakthrough, and comprehensive promotion”. Among them, full participation means that the 109 small events of the Beijing Winter Olympics will be fully formed and participated in all events. About one-third of the 109 small items have not been carried out in China before, and belong to “a blank piece of paper”.

From “a blank piece of paper” to successful competition, it is inseparable from expanding opening up and learning from countries with advanced winter ice and snow projects.

In the more than six years of preparation for the Winter Olympics and the Winter Paralympics, my country has worked closely with the International Olympic Committee, international sports organizations, Winter Olympic Committees in some countries, and international teams of experts related to ice and snow sports. A series of breakthroughs have been made in venue construction, ice and snow making, event organization, training and participation.

Learn from experience and bravely innovate the Winter Olympics venues

On November 11, 2020, the first carbon dioxide transcritical direct cooling ice surface for the Beijing 2022 Winter Olympics was born in the Capital Gymnasium. After the completion of the renovation, the Capital Gymnasium relies on the first-class ice surface and strives to create “the most beautiful ice” with the help of sound, light and electricity technology. It is reported that “the most beautiful ice” can not only create a fantastic competition experience during the Winter Olympics, but also provide an excellent sports atmosphere for attracting mass ice and snow sports experience after the competition.

To prepare for the Beijing Winter Olympics, the construction of various venues is a key part.

For the opening of the Olympic Games, the planning, design and construction of venues should pay attention to learning from advanced foreign experience. At the same time, we should strengthen our own technological accumulation and technological innovation. Some venues should be reused, comprehensively used, and used for a long time.

Now, all competition venues have been completed, waiting for the “highlight moment” of the Winter Olympics. On Xiaohaituo Mountain, which is 2198 meters above sea level, 7 ski tracks of the National Alpine Ski Center pour down, with a maximum drop of nearly 900 meters; the 1.9-kilometer National Snowmobile Center Track is not only the first snowmobile sled track in China , is also the world’s first track with a 360° slalom; the National Ski Jumping Center in Zhangjiakou Division is shaped like a jade, showing the world the beauty of Chinese classical; The Silk Road between China and the West in business and trade is perfectly combined with the ice and snow sports, which contains a new image of China’s continuous expansion of opening up to the outside world

According to Li Sen, Director of the General Planning Department of the Beijing Winter Olympics Organizing Committee, the Beijing Winter Olympics used 6 Olympic venues from the 2008 Summer Olympics, and fully learned from their post-competition experience to build all the new venues for the Winter Olympics. A post-competition utilization plan was formulated, and the post-competition utilization was fully considered during the planning and design, and the overall planning and synchronous design effectively reduced costs.

“Circle of Friends” expands the Winter Olympics and becomes a booster for opening to the outside world

Event results, event broadcast, information release, athlete arrivals and departures, medical care, accommodation, transportation and other information systems are all on the cloud… According to Yu Hong, director of the Technical Department of the Beijing Winter Olympics Organizing Committee, the core information system of the Beijing Winter Olympics has been implemented 100% running on the cloud, ready for the upcoming Winter Olympics.

This is the first time in the history of the Olympic Games that the organization and operation of the Olympic Games are carried by cloud computing, which also means that the Beijing Winter Olympics will be the first “Olympics on the Cloud”. For the vast audience, on the basis of the cloud, the application of visual intelligence, algorithms, AR and other technologies in the arena allows the audience to be immersed in the scene and obtain a better viewing experience, which will undoubtedly become the vivid modernization of the Beijing Winter Olympics. miniature.

At the same time, under the guidance of the concept of “Opening the Olympics”, Beijing-Tianjin-Hebei has in-depth cooperation in transportation, industry, ecology and other fields to share the opportunities of the Winter Olympics. The Winter Olympics is becoming a booster for opening to the outside world.

On December 30, 2021, the Beijing-Zhangjiakou high-speed railway will celebrate its second anniversary. Today, starting from Beijing North Railway Station and heading north to Zhangjiakou, taking the high-speed train to ski has become the choice of more and more people.

In the Ice and Snow Sports Equipment Industrial Park of Zhangjiakou High-tech Zone, a number of well-known enterprises of ice and snow equipment, such as French MND ropeway, Sufag snow machine, Swiss BMF ropeway, and Italy’s Tianbing snow machine, have been put into production successively.

In the process of preparing for the 2022 Beijing Winter Olympics, Zhangjiakou City has strengthened the connection with advanced countries and regions in ice and snow sports, carried out extensive exchanges and cooperation with foreign countries, cultivated and expanded the ice and snow industry, and practiced the concept of “opening the Olympic Games”.

Responsible editor: Liu Yuan

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