Newsletter

Is the Xperia 1 V price drop insignificant? “no cost cut” leak except for two sensors | Smartphone roundup

“Xperia 1 V” attracts attention as Sony’s Xperia set in the first half of 2023.

It is said that there is a possibility that it will be announced as early as next month, but so far there is no official new product announcement, so it seems unlikely that it will be announced in the first half of next month at least.

As for such Xperia 1 V, this time, some interesting new information about its “price” came out.

Is Xperia 1 IV → Xperia 1 V price drop insignificant?

As you know, the ToF sensor and the RGB-IR color sensor will be removed in the next Xperia. But I have confirmed that there are no other hardware parts that will be broken apart from these. So if we talk in terms of component costs, the price of Xperia 1 V will be reduced only by 1-2% at most.

As you know, the ToF sensor and the RGB-IR color sensor will be abolished in the next Xperia. However, I have confirmed that there are no other parts that need to be removed from the hardware. So, in terms of parts costs, the Xperia 1 V is only 1-2% cheaper on the max.

from reddit

There is said to be a high possibility that the ToF sensor and the RGB-IR color sensor will be abolished in the Xperia 1 V based on leaked images of the actual device and rendered images, and the this information once again confirms that.

On the other hand, what is interesting is that this Xperia 1 V does not have these two sensors,There is no downgrading that results in cost cutting on the hardware sidethe point.

Consequently, if you look only at the “material cost”, the components of these obsolete sensors,Xperia 1 V price will drop by only 1-2%that means.

We do not know how much it will cost to manufacture and procure supporting sensors such as ToF sensors and RGB-IR color sensors.

However, looking at the estimated cost of parts like the iPhone, I have the impression that the cost of camera components is 5 to 10% of the total manufacturing cost.
Therefore,It is a reasonable line that the ratio of the auxiliary sensor to the overall production cost is 1 to 2% of the product priceI believe that.

Of course, if we can cut the profit margin or lower the cost of acquiring other components, it would not be impossible to reflect that in the selling price.
But I don’t think Sony will go that far to lower the price of its premium flagship.

Also, I feel that this level of cost reduction will be wiped out by the cost of acquiring other camera sensors, displays, chipsets, RAM, storage, etc.

Based on this information, the approximate price of the Xperia 1 V is basically the same as the previous model,One percent price reduction at bestIsn’t that realistic?