The MR headset was unveiled at Apple WWDC 2023
Operated in front of the eyes of the virtual screen with pupils and hand gestures
Pay attention to see if the iPhone and Apple Watch will become the engine of growth
Apple CEO Tim Cook presents the ‘Vision Pro’ Mixed Reality (MR) headset at the annual Worldwide Developers Conference (WWDC 2023) held at Apple’s headquarters in California, USA. random news
“Just as the iPhone ushered in the age of mobile computing, the ‘Vision Pro’ will usher in the age of spatial computing.” Apple CEO Tim Cook unveiled the Vision Pro at the annual Worldwide Developers Conference (WWDC 2023) held at Apple headquarters in California, USA on the 5th (local time) and described it as “a space computer that combines all the technologies Apple’s innovation.” . The Vision Pro is a new hardware product released by Apple nine years after the Apple Watch, which was unveiled in September 2014. It is also an ambitious work by Apple, created after more than 1,000 developers participated in the development for over 7 years. Vision Pro, which was hidden in a veil, was revealed in the closing order of the first day of the developer’s conference. When CEO Tim Cook took the stage and rhymed, “One more thing,” cheers erupted in the venue. ‘One more thing’, meaning ‘one more thing left’, was used by the late founder of Apple, Steve Jobs, when he unveiled major new products such as the iPod (MP3), iPhone, and iPad. The iconic line of Steve Jobs was reproduced on the site where the Vision Pro, a new product, was unveiled 9 years after the announcement of the Apple Watch.
Apple called the Vision Pro a “wearable spatial computer” rather than a mixed reality headset. If you put the headset in the form of ski goggles and align it with your eyes, the app screen and the video will appear to float in real space. You can start or stop the app by eye movement and voice. It is a technology that increases or decreases the virtual screen by moving a finger, and it is said that the image can be raised up to 30 meters, creating an atmosphere like a movie theater anywhere. In particular, attention was focused on delivering video calls (FaceTime) using Vision Pro. Spatial sound technology was used to make the person on the phone appear in real size in front of you and hear them in front of you. It means giving you the experience of having a real conversation. To this end, it has state-of-the-art components such as the self-developed ‘Vision Operating System (OS)’ for mixed reality devices, 12 cameras, 5 recognition sensors, 2 ultra-high resolution displays, and 6 microphones. What you need to overcome is the price and the battery. Since the price per unit has reached 3,499 dollars (about 4.57 million won), it is not clear how much demand there will be. It can be used by connecting the power source, but if you use an external battery, you can only use it for up to 2 hours, so there is a limitation to watch a long movie without interruption.
” alt=”
<한겨레>
Whether Apple’s involvement in the mixed reality headset market was a concern for the entire industry metaverse. Meta (formerly Facebook), which even changed its name to pioneer a new industry, released a mixed reality headset with a huge investment, but after recording low sales of around 10 million units (based on Quest 2), the reality is that the growth market has slowed down. It is true that the industry metaverse has been waiting for Apple’s participation in the mixed reality headset market as the market and the industry have grown significantly after the release of Apple’s innovative products such as the iPod, iPhone, and Apple Watch. It is expected that Apple will once again play the role of ‘game changer (person or event that will change the game)’. Apple also desperately needed a new growth engine. Apple’s growth has been stagnant over the past two quarters, with revenue falling compared to the same period last year. This is because sales of the computer business have plummeted and sales of the smartphone business have remained stagnant. Some analysts say the fact that CEO Tim Cook rushed the Vision Pro, breaking the current practice of making a finished product and releasing it only after adequate testing, has nothing to do with the situation this. Sales of the actual Vision Pro will begin in the United States early next year, half a year later. Foreign media reviews of the Vision Pro are mixed. The United States (CNN) said, “Apple has proven skepticism in the market wrong. “Apple’s entry with a huge iPhone-based customer base could breathe new life into the mixed reality headset industry.” The news agency said, “Apple jumped into the Metaverse party with the Vision Pro, which costs three times as much as the Meta headphones. This is the most dangerous and challenging product since the iPhone.” Reporter Ok Ki-win ok@hani.co.kr
