IVE Releases Cinematic Music Video Teaser for “Either Way” from Debut Mini Album “I’VE MINE”
By Lee Cheong-won, Reporter for Sisa Focus
Seoul, South Korea – IVE, the rising K-pop group under Starship Entertainment, has unveiled a visually stunning music video teaser for their title track “Either Way.” Released on the official YouTube channel on the 23rd, this teaser marks an exciting countdown to the group’s highly anticipated first mini album, “I’VE MINE.”
The black-and-white teaser video for “Either Way” creates an emotional and captivating atmosphere as each member of IVE gazes into the camera with mysterious eyes, beautifully accompanied by a dreamy and lyrical melody. Of particular interest are the appearances of Jang Won, experimenting with blonde hair for the first time since his debut, and Ahn Yu-jin, shedding tears, leaving fans eagerly anticipating the complete music video.
“Etheway,” the group’s new song, entices listeners with its enchanting synth introduction, setting a lyrical mood from the very beginning. The captivating lyrics by singer-songwriter Sunwoo Jung-ah-pyo, combined with the emotive voices of the members, come together under the direction of Korea’s esteemed CF director Yoo Kwang-goong. This collaboration promises not only unparalleled visual beauty but also a unique and sensually immersive music video experience.
“Ive Mine,” the latest album from IVE, introduces triple title song activities, showcasing the group’s unpredictable and boundless growth, while retaining their distinctive color. Through the triple title tracks “Baddie,” “Off The Record,” and “Etheway,” IVE aims to present different facets of their identity from various perspectives.
Fans can expect a series of releases leading up to IVE’s highly anticipated comeback. “Etheway” will be pre-released on the 25th, followed by “Off the Record” on October 6th, before the official album release on the 13th of next month.
Stay tuned for more updates on IVE’s journey as they continue to establish themselves as a force to be reckoned with in the K-pop scene.
(Sources: Starship Entertainment, Official YouTube Channel)
On the 23rd, the music agency released the title song ‘Either Way’ from Ive’s (Ahn Yu-jin, Gaeul, Lay, Jang Won-young, Liz, Lee Seo) first mini album ‘I’VE MINE’ on the channel Official YouTube, a teaser video was posted.
In the emotional analog black-and-white video for ‘Ethe Way’, the images of each member looking at the camera with vague eyes and the lyrical yet dreamy melody combine to create a more intense atmosphere.
In particular, the sight of a young Jang Won trying blonde hair for the first time since his debut, along with the sight of Ahn Yu-jin shedding tears in the teaser video, raised curiosity about the complete music video.
The new song ‘Etheway’ is a song that creates a lyrical mood starting with a dreamy synth.
The lyrics of singer-songwriter Sunwoo Jung-ah-pyo and the emotive voices of the members are combined with the direction of Korea’s best CF director Yoo Kwang-goong, which boasts unparalleled visual beauty and unique sensual direction, and is expected to deliver music more complete video.
Ive’s new album ‘Ive Mine’, which announced triple title song activities, is an album that shows an image of unpredictable and infinite expansion while maintaining the unique color that Ive has shown so far.
Through the triple title songs ‘Baddie’, ‘Off The Record’, and ‘Ethe Way’, the group intends to reveal different aspects of ‘me’ from various perspectives.
Meanwhile, Ive will pre-release ‘Ethe Way’ on the 25th and ‘Off the Record’ on October 6th before he returns home on the 13th of next month.
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