After JKN Global Group Public Company Limited (JKN) spent around 800 million baht to acquire the Miss Universe Foundation from IMG Worldwide, a subsidiary of Endeavor Group, JKN executives are preparing to launch new products to extend the Miss Universe brand under MU Lifestyle
Mr Chakrapong Chakrajutathib Chief Executive JKN said that it is believed that the investment will pay back within 2-3 years, however, this investment is an acquisition of a group business from the Miss Universe Organization (MUO), but before its acquisition , the company negotiated with the parent. The company Endeavor Group Holdings, Inc. listed on the New York Stock Exchange. It is a first class company in the field of marketing and content. so this deal The company is being acquired by IMG Worldwide, LLC, a wholly owned subsidiary of Endeavor Group Holdings, Inc.
The company Prepare to launch new products to extend the Miss Universe brand under the MU Lifestyle, such as Miss Universe cosmetics, including drinking water mixed with vitamins. and various products that can be built on by Miss Universe and prepare to lead the Miss Universe brand to drive tourism In order to draw money from foreigners to return to the country because I have to admit Thailand has potential in tourism. There is a way to continue working together with the government.
“We have to hurry because the world knows that tourism is important. Huge inflows of money can help the country survive the economic crisis because many countries have competing tourist attractions like Thailand.”
In addition, the company is preparing to invest in many franchises such as jet planes, beauty schools, hotels, penthouses or spas, etc. The company has a factory. consumer products Brands and sales channels This is considered an ecosystem of companies that will complement the company’s portfolio in the future.
As for the JKN share price yesterday (October 27), it continued to rise strongly for the second day. By closing the market at 5.6 baht, an increase of 1.14 baht, which represents an increase of 25.56% with a total trading value of 1,507 million baht.
