Han Jong-hee, vice chairman of Samsung Electronics’ DX division, ordered ‘one Samsung’ and ‘break away from stereotypes’ as he took office. Just as the existing consumer electronics (CE) and IT/mobile (IM) divisions were integrated into the DX (Device eXperience) division through the recent reorganization, synergies were created by breaking down the walls between business divisions and products, the will to move forward.
In his inaugural address posted on the internal bulletin board on the 15th, Vice Chairman Han said, “Let’s work hard to create synergy with One Samsung.” “It should be our big goal to increase the value of our customers’ lives and to provide richer and more meaningful experiences in their journey of life,” he said. said I think this change will be the starting point for new imaginations and possibilities that have never existed before.
Vice Chairman Han said, “By utilizing the strengths of our various devices, the more Samsung devices are used, the richer the daily value and experience that customers feel. Innovation needs to be further strengthened.”
He encouraged, “Let’s take a bold challenge for future growth in the DX sector.” The order was made to further strengthen the market leadership of premium products such as foldable phones, Neo QLED TVs, extra-large TVs, and bespoke home appliances, and to continuously expand new growth businesses such as wearables, business-to-business (B2B), online, and service businesses. “Just as the Robot Commercialization Task Force (TF) has been upgraded to the Robot Business Team, let’s actively discover and nurture new business models that can expand promising new businesses and device ecosystems in the future.”
Vice Chairman Han said, “Let’s communicate with the field and improve our execution ability. As a rule-breaker, if there are irrational practices that have been fixed in the past, it is suggested to switch to a new rule and process.
Finally, he added, “Let’s do our best in each field so that we can make a pleasant change in the future society together so that we can provide the best customer value and experience in every field.”
Reporter Bong-Gyun Ham hbkone@etnews.com
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