Home Business Jurin leads the Thai fruit army to penetrate the Japanese-South Korea premium market, with exports reaching 1.6 billion baht.

Jurin leads the Thai fruit army to penetrate the Japanese-South Korea premium market, with exports reaching 1.6 billion baht.

by news dir

On October 30, Ms Mallika Boonmeetrakul Mahasuk, Advisor to the Minister of Commerce, revealed that Mr. Jurin Laksanawisit, the leader of the Democrat Party. Deputy Prime Minister and Minister of Commerce Follow up the proactive policy on fruit products and the distribution of Thai fruits both within the country and exporting to foreign countries to be effective. after the latest proactive fruit management measures Announced 17+1 proactive fruit measures Measures to support fruit in 2022 to be released in the first and second quarters of next year with the aim of maintaining fruit prices in 2022 in order to be stable and fair to growers wood Allowing exporters to prepare comprehensive management of fruit exports in advance

“Proactive fruit measures 17+1 measures of Mr. Jurin. It is considered a measure that integrates the proactive work of the Ministry of Commerce. both domestically and internationally. There is an operation for training to educate Thai entrepreneurs and fruit farmers to understand the export of fruit products to foreign markets. Including the provincial salesman team and the country salesman team to help publicize business negotiations to continuously distribute the fruits of Thai farmers to foreign countries as well Fruit products are considered a target product for exports and generate income for the country. In the first 8 months of 2021, the total export of fresh and processed fruit reached 150,343.65 million baht, an increase of 59.70 percent. The target for fruit exports this year is not less than 180,000 million baht, an increase of more than 30 percent by the Japanese and South Korean markets. It is one of the main countries in Thailand’s premium fruit exports. with total exports as high as 1,654.26 million baht, an increase of 24.57%, and the most popular fruits are mangos, bananas, durian and mangosteen.”

Recently, the Department of International Trade Promotion by the Office of Overseas Trade Promotion (OPO) in Japan (Tokyo, Osaka) and Seoul, South Korea jointly arrange a seminar “Thai fruit products invade Japan and South Korea market” via online system On Tuesday, November 9, 2021, from 10:00 a.m. to 12:00 noon, this seminar was honored by major importers of fruit products in the Japanese and South Korean markets to attend the lecture. To provide knowledge about the overall situation of fruit imports (mango, banana, durian and mangosteen) in Japan and South Korea. along with demand and opportunities for exports to such markets To prepare Thai entrepreneurs and farmers of fruit products (mango, banana, durian and mangosteen) to export such products to the Japanese and South Korean markets.

On the other hand, Mr. Phusit Rattanakul Sereeruengrit Director-General of the Department of International Trade Promotion said that in addition to the seminar that will be held on November 9, 2021, the Department has a plan to continuously promote exports of fruit products, such as: Online (Online Business Matching : OBM ) 2. International fruit consumption promotion event in the form of Hybrid (THAIFEX – ANUGA Asia) 3. Organizing activities to promote Thai fruit consumption in department stores and in major markets in Thailand abroad Also known as In Store Promotion 4. Organizing activities for Thai Fruit Golden Months in various countries and 5. Organizing fruit sales activities through major global platforms such as Rakuten and Yahoo in Japan, Coupang, SSG, Naver, Interpark, Gmarket and 11st (11STREET) in South Korea, India’s bigbasket and China’s Tmall, etc.

For Thai entrepreneurs and fruit farmers (mango, banana, durian and mangosteen) who are interested in exporting fruit to the Japanese and South Korean markets. You can apply for the seminar from today until 3 November 2021. For more information, please call 0 2507 8219 or E-mail: [email protected]

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