Kakao Games’ new game ‘Uma Musume Pretty Derby’ showed off its anticipation by simultaneously recording the top spot in Apple’s App Store popularity and sales on the first day of its release.
According to the game industry on the 21st, Kakao Games’ new Uma Musume succeeded in attracting users’ attention on the first day of its release, raising expectations for its box office success.
According to a report by Sensor Tower, a mobile analytics company, Uma Musume ranked first in Apple’s popularity and fourth in Google’s popularity yesterday (20th), the first day of its release. In particular, this game was found to be number one in Apple’s market sales on the same day.
The reason why Uma Musume surpassed expectations from the first day of its release is believed to be due to the synergy of Kakao Games’ business marketing capabilities along with game performance.
Uma Musume is a sports nurturing simulation genre in which characters inherit the names and spirits of real racehorses, and compete to win races and achieve their dreams.
This game is differentiated by its original concept and highly immersive story development. In the introduction video released before the release, it was revealed that various stories enhanced the sense of immersion in cartoon-style graphic directing.
The market evaluates that Uma Musume is meaningful in that it showed good results in a short period of time by competing with existing mainstream MMORPGs and RPGs. This is a glimpse into the fact that the breeding simulation subculture fan base is strong in Korea.
The point to watch is whether Uma Musume will be able to maintain its popularity for a long period of time by ranking in the upper-middle of Google sales as well as Apple. The results are expected to be available within this month at the earliest.
An industry insider said, “It is meaningful that Uma Musume ranked first in Apple’s popularity and sales on the first day of release because it competed with the existing mainstream genre and showed these results.” “As a result of synergy between game performance and business marketing, It remains to be seen whether it can maintain its popularity for a long time with steady updates and events.”