Saturday, January 15, 2022
Kanda Property Launching the game of invasion of low-rise houses in year 65, preparing to send 6 projects with new English Garden-style houses and brand new townhomes Enter the market under the new 5 Kanda Concept, confident that the market will continue to grow Set a sales target of more than 3,300 million baht.
Mr. Hassakorn Boonyang, Deputy Managing Director of Kanda Property Company Limited, revealed the business plan in 2022 that in 2022, the company plans to launch 6 new low-rise housing projects with a total value of approx. 4,700 million baht, including opening projects in the same location and expanding into new locations including the launch of a new brand in the middle-to-upper-middle townhouse group to meet the needs of customers to cover and expanding the base of income generation wider
New projects to be launched in 2022 include I Leaf Prime Lam Luk Ka Klong 2 Project, I Leaf Prime 2 Pracha Uthit 90 Project, I Leaf Proud Rama 2 Km.14 Project and I Leaf Proud Ring Project. – Rangsit Klong 4, which is a brand new townhome with a price of 2-3 million baht, including the launch of 2 projects in new locations, i.e. Leaf Prime Ramintra-Kubon project and the I Leaf Prime Pattaya-Jomtien project in Chonburi Province
In 2022, the company will have both new projects and a total of 16 projects that are being sold in 11 locations in Bangkok, the vicinities and the region, with a sales target of 3.3 billion baht and a revenue target of 2,500 million baht, while in 2021 the company has achieved sales of 3,000 million baht and has an income of 2,050 million baht, which is considered to be able to achieve the goals set with only 2 new projects being launched, namely I Leaf Prime Pracha Uthit 90 and I Leaf Prime 2 Rama 2 km.14
“The overall economy and real estate sector in 2022 will grow more than in 2021, but it is a gradual growth. Although the epidemic of the Omicron covid virus But I believe that if violence and deaths do not increase dramatically, the pressure to impose lockdown measures will be less. While Thailand, including many The country has turned its attention to solving economic problems and people’s well-being along with disease control. This will allow the economy to go on. although not growing much.”
Mr. Hasakorn said that in the real estate sector The easing of mortgage control measures (LTV) and the extension of measures to reduce transfer and mortgage fees for houses worth no more than 3 million baht for another year are considered very important. It will have a positive effect on the market. from the relief of allowing buyers to apply for 100% of the loan and reducing the burden from the transfer fee reduction measures, while also having a psychological effect from the government’s use of real estate as a tool to drive the economy will create a good atmosphere for the market and create confidence with consumers
In addition, the reduction of transfer and mortgage fees will help entrepreneurs to slow down the adjustment of house prices in accordance with the cost of construction materials, which many have already risen by 5-30% due to the current situation that operators still believe that Liquidity is more important than profit. Reducing the transfer fee helps entrepreneurs to bring the benefits from this section to the consumer both in terms of promotions. or slowing down the price increase as the cost increases
“It is expected that the low-rise housing market will continue to grow from 2021, with part of it still benefiting from the customers who lived in the city may move to the suburbs. to buy a house that has more usable space being with a larger family Benefit from more cost-effective living from having to work from home. Condominiums will start to recover but will not return as well as before 2017. Both low-rise homes and condominiums It will be a market in the group that has a need to buy for real living as the main group.”
Mr. Hasakorn said that the epidemic of COVID-19 in the past 2 years has been a challenging time in business operations and has forced the company to adjust in 3 main areas. most important is Liquidity services for both incoming and outgoing funds. The focus is on sales and construction that must be consistent between revenue and expenditure. There is a construction plan and sales work that requires a close meeting and follow up.
The second issue is the health safety of employees and customers. Employees who have close contact with customers must be especially careful, with regular ATK checks, sample house cleaning and sales offices. Various cleaning and protection equipment It is prepared to be ready in every project. including allowing employees to alternate work from home to reduce the density of each project site This reduces the risk of infection.
The third story is about improving the company’s work system to be in line with the changing situation both in the present and in the future, for example, the product has designed a new house to support the New Lifestyle caused by changing consumer behavior. go during the outbreak of the covid-19 virus It is an English Garden-style house with a space design that accommodates a variety of uses as consumers spend more time at home. And bring the English garden style to create a warm and relaxing atmosphere in the project.
“The English Garden style house is classic. Gives a warm and relaxed feeling When consumers spend more time at home It has been applied to the I Leaf Prime 2 Rama 2 km. 14 project that was just launched in early December 2021 as the first project. And will be applied to all new projects in 2022, starting at the ILive Prime Pattaya-Jomtien project. which is expected to be launched in February 2022.”
In addition, the company has also adjusted the concept of project development in every project from the original 4 Kanda Concept as the main development. Currently, it has been added to 5 Kanda Concept consisting of
• Eco Smart, the use of alternative energy. using the principle of 3R-Reduce Reuse Recycle
• Easy Maintenance. House design for easy maintenance in the future. Selection of durable materials environmentally friendly
• Multi Generation designed houses that take into account the coexistence of each age group. Meet the needs of living in a large family.
• Flood Protection Project design to have a flood protection system.
The part that has been added to the fifth concept is
• Space Matter focusing on usable space to accommodate the needs of more space, for example, a house is designed to have 4 bedrooms with a variety of rooms, making it enough to modify the room according to the utility. Including the design of functionality in other areas to fit the space in that section
Mr. Hasakorn concluded that in the next 1-2 years, the company plans to expand 1-2 new locations per year and open 5-10 projects per year, aiming to grow 10-20% per year or have income. can be about 2,000-2,500 million baht, while the plan for the next 3-5 years has set a target for higher growth by expanding the business from the current online publishing business and bringing existing assets for long-term lease In the future, the business will be expanded to other forms of real estate, with revenue expected to be in the range of 3,000-3,500 million baht.
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