KDDI President apologizes for refusing to sell smartphones without line contract –iPhone Mania

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KDDIMr. Makoto Takahashi, president of the company, apologized for the confirmation of inappropriate behavior such as refusing to purchase terminals without a line contract at the general meeting of shareholders held on June 22, and said that he would work to prevent recurrence. .. Mobile carrier companies are receiving administrative guidance from the Ministry of Internal Affairs and Communications on this issue.

Refusal to sell a single terminal under administrative guidance from the Ministry of Internal Affairs and Communications

Under the revised Telecommunications Business Law, which came into effect in October 2019, mobile phone terminal purchases and line contracts have been separated, making it possible to purchase only with terminals without a line contract. In addition, the maximum discount for terminals has been restricted to 20,000 yen for line contracts and simultaneous purchase of terminals.

However, if you purchase only a terminal such as an iPhone without signing a line contract, it is explained that it is “out of stock”, and inappropriate sales that can not be purchased without a line contract have been confirmed by a mystery shopping by the Ministry of Internal Affairs and Communications. On June 15, the Ministry of Internal Affairs and Communications is giving administrative guidance to four mobile carriers to eliminate inappropriate sales.

Focus on prevention of recurrence and agency education

KDDIPresident Takahashi apologized for the confirmation of inappropriate sales at the annual general meeting of shareholders on June 22, stating that “the rules are rules, so we will adhere to them” and stated that we will work to prevent recurrence.

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In addition, Toshitake Amemiya, director of the personal business, said that he would take the situation seriously and focus on the education and guidance of the agency.

Aspects of structural issues in the industry

The inability to purchase individual handsets institutionalized by law is problematic from the perspective of consumer protection, and companies including KDDI are required to correct them.

However, the reason why the agency refuses to sell the terminal alone is that the terminal sales are not profitable and the fee paid by the carrier according to the number of new contracts and MNP contracts acquired is the source of income. I have.

I think that this problem is due to the structural problem of the industry that it is necessary to increase the number of MNP contracts and earn commissions from carriers even if the iPhone is sold at a discount of “1 yen in a lump sum”. can also do.

In the spring of 2021, the “povo hook” and “ahamo hook” that guide customers to contract a large-capacity plan with the online limited plan that has just started became a problem, the Ministry of Internal Affairs and Communications set up a reporting window, and the Fair Trade Commission We asked each carrier to review the method of agency evaluation.

“Reseller” by purchasing a single device is also a problem

In addition, since it is now possible to purchase terminals without contracting a line, the rampant “resellers” who purchase iPhones sold at discounted prices for resale have become a problem.

As a measure against resale, NTT DoCoMo requires purchasers to write their names on boxes such as iPhones. The Ministry of Internal Affairs and Communications’ expert meeting has also begun to consider the issue of “resellers.”

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Source: Sankei Shimbun, Nihon Keizai Shimbun
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