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Keywords for President Yoon’s visit to ‘NATO’ #North Korea denuclearization #Kim Kun-hee

During President Yun Seok-yeol’s visit to the NATO summit, the most noteworthy remarks in the media were related to ‘North Korea’s denuclearization’. In some media channels such as YouTube, Mrs. Kim Gun-hee was listed as the main keyword.

Speechlog, a big data analysis company, analyzed NATO-related data quoted from news, SNS, YouTube, and communities from the 24th to the 30th of last month.

▲ NATO keyword trends by media channel. Analysis of ‘speech log’ (June 24 – June 30, 2022).

Reports that major events such as ‘cancellation of the Korea-Australia summit’, ‘cancellation of the Korea-Finland summit’, ‘cancellation of NATO Secretary-General meeting’ (postponed from the 28th to the 30th) were reported as factors that increased NATO’s interest in NATO. It is analyzed that the conflicting reactions raised as the controversy over a ‘no-look handshake’ between US President Eden and President Yoon were intertwined. On the 27th, the failure of President Yoon’s G7 summit was also covered as major news.

President Yoon’s remarks that received the most attention from the media are related to ‘the denuclearization of North Korea’. In a speech at the NATO allies and partners summit meeting on the 29th (Spain time) on the 29th of last month (local time), President Yoon said, “In order to lead North Korea to the path of denuclearization, it is necessary to clearly show that the international community’s will for denuclearization is stronger than the reckless will to develop nuclear and missiles. “That’s what he said. The second remark that drew attention was the passage that “China’s explicit ambitions and coercive policies challenge our interests, security and values” among the strategic concept documents released by NATO on the same day.

The speech log said, “(President Yoon) restored triangular cooperation through the Korea-U.S.-Japan summit held on the 29th and emphasized that the importance of South Korea-U.S.-Japan cooperation has grown even more in a situation where North Korea’s nuclear and missile threat is soaring and the instability of the international situation has grown. ‘, and after the hard-line message to North Korea, the buzz amount of the ‘#NATO’ keyword is on the rise again, centering on SNS.”

▲President Seok-Yeol Yoon answers questions from the press ahead of the NATO allies and partners summit at the IFEMA Exhibition and Convention Center (IFEMA) in Madrid, Spain on June 29, local time.  photo = presidential office
▲President Seok-Yeol Yoon answers questions from the press ahead of the NATO allies and partners summit at the IFEMA Exhibition and Convention Center (IFEMA) in Madrid, Spain on June 29, local time. photo = presidential office

In the top 10 related keywords by channel, news related countries such as ‘Summit Summit’, ‘Spain’ (host country), ‘Korea-US-Japan’ and ‘Russia’ were ranked in the top 10. On SNS, the keywords ‘bullying’ and ‘nonsense’ along with ‘military cooperation organization’ and ‘export problem’ are the only ones that show that many controversial issues are shared. As a keyword related to the community, ‘G7’, which President Yoon did not attend, was mentioned as a keyword related to NATO.

First lady Kim Gun-hee, who accompanied the NATO summit as a spouse of President Yoon, was also included in the main keyword. For each channel, ‘Kim Gun-hee’ was ranked as the 6th keyword on YouTube, the 7th on the community, and the 10th keyword on the news.

▲ Top 10 keywords related to NATO by media channel.  Analysis of 'speech log' (June 24 - June 30, 2022).
▲ Top 10 keywords related to NATO by media channel. Analysis of ‘speech log’ (June 24 – June 30, 2022).

In addition to NATO-related issues during the analysis period, several social issues were listed as key keywords. In the news, the number of mentions of ‘the right to abortion’, which has recently become a hot topic with the overturn of the US Supreme Court’s previous ruling (the ‘Roe v. Wade’ decision in 1973 that recognized the right to abortion), has increased, and the amount of mention of ‘electricity charges’, which has been raised since this month, has increased on social media. In the news, SNS, and community rankings, the interest in the ‘minimum wage’, which was set at 9,620 won (increase by 460 won) per hour on the 29th of last month, stood out.