In the early days of the Kim controversy, Mi Mask, which had taken down an advertisement video featuring Kim as a model, recently re-uploaded the video on its website and YouTube.
In response to this, Kim Hee-seong, CEO of Mi Mask, first said that he was “careful” on the phone with E-Daily.
CEO Kim said, “When Kim Seon-ho’s controversy became an issue, one side of the story came out, and I didn’t think it was something to be judged hastily. We were in a position to wait until we heard the company’s position,” he explained.
He added, “I took the advertisement down as a sign of taking a neutral position from the standpoint of an advertiser, not an individual, but I thought this was also a biased expression.”
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CEO Kim said, “I thought it was a great courage for Kim Seon-ho to humbly admit and reflect on his mistakes. I also saw that it is important to embrace it,” he said. “At such times, it is common to take down an advertisement after litigating with a model. Because it may be exercising a silent influence on the
CEO Kim said, “The choice of resuming the advertisement in which Kim appeared is itself a loss from the brand’s point of view,” but “I have no intention of canceling the contract.”
Mi Mask said that after the controversy arose, there was no separate position or contact from Mr. Kim’s side, including his agency.
CEO Kim said, “It is a lie to say that there is no damage after the issue occurs.
He said, “I saw Kim’s sincerity while filming an advertisement, and I personally feel sorry for him.”
Earlier, on the 17th, an article titled ‘I am accusing the double and blatant reality of the popular actor K’ was posted on the online community Nate board on the 17th.
The author revealed, “Not only the aftereffects of the breakup, but also the emotional and physical trauma caused by human actions such as having to erase a precious child, and demanding unilateral sacrifice because of sensitivity whenever working under the guise of marriage.”
Soon after, Kim Seon-ho was named as a K-actor, and he remained silent on the 20th, saying, “I hurt him with my negligence and thoughtless action.”
The author later said, “I got an apology from him (Kim Seon-ho), and it seems that there was a misunderstanding. I hope that information that is different from the facts will no longer be revealed or that my or his story will not be reproduced.”
The retail industry took down all advertisements featuring Mr. Kim and started a quick ‘stop loss’.
Although these companies did not reveal their position regarding the deletion of advertisements, it is interpreted as a measure to avoid damage to the brand image due to the controversy over Kim’s privacy.
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