Newsletter

Korea vs. Uruguay, ‘when’ Baemin app … How well did your business go?

Management “It only happened when there was a temporary failure due to a sudden rush of orders in a short period of time.”

A temporary service error has occurred in the Baedal Minjok app.

On the 24th, as orders increased ahead of the 2022 World Cup in Qatar, some customers’ payments were slow or their orders failed.

The error occurred around 8:35 pm, or the delivery status screen did not appear even after connecting and completing the order.

However, he was immediately taken care of and began to function normally. Data Dragon, the analysis platform of TDI (TDI, CEO Lee Seung-joo), a big data company, analyzed the number of app device installs and MAU (monthly user analysis) compared to the number of installs in the third quarter.

The number of device installs for the Baedal Minjok app in the third quarter was ▲20,688,000 units in July ▲20,663,000 units in August ▲20,592,000 units in September, showing a decrease in the number of installs in August and September from ‘to compare with July.

The MAU compared to the number of Baedal Minjok app installs in the third quarter was ▲75.66% in July ▲76.50% in August ▲74.22% in September, and the number of monthly users decreased in September compared with July and August.

At that time, the Baemin app also opened a pop-up window saying, “Orders and payments are not smooth in the store because of the World Cup. Please use the phone order for stores that can order by phone.”

Baemin’s side said, “The number of successful orders was higher than usual, but orders suddenly rushed in a short period of time, causing temporary orders to fail.”

Correspondent Kim Hyun-joo hjk@segye.com

[ⓒ 세계일보 & Segye.com, 무단전재 및 재배포 금지]