[서울=뉴스핌] Reporter Lee Ji-eun = At the ‘2021 Korean Culture Festival’, the ‘2021 World K-Pop Concert’ will be held centered on K-pop, which has emerged as the center of Hallyu.
At a press conference for the ‘Korean Culture Festival-2021 World K-Pop Concert’ held at the Korea House in Pil-dong, Jung-gu, Seoul on the 27th, Park Jong-seop, director of the Korea International Cultural Exchange Promotion Agency, said, “Focused on K-pop, Korean Wave fans at home and abroad, who are tired of Corona, are encouraged to overcome the infectious disease. We prepared the event as a turning point to deliver a new message of hope and inform the recovery of daily life.”
| [서울=뉴스핌] Reporter Lee Ji-eun = ‘2021 World K-Pop Concert’ poster [사진=문체부] 2021.10.27 alice09@newspim.com |
Hosted by the Ministry of Culture, Sports and Tourism and the Korea International Cultural Exchange Agency, this performance is a global representative Hallyu festival that introduces various Korean cultures. It promotes Hallyu-related industries such as food, beauty, and fashion, centering on K-pop, and provides a place where Hallyu fans around the world can directly experience and exchange Korean culture.
On this day, Manager Park said, “The main program is the ‘BIT 4 U’ concert. We are preparing a lot to give great pleasure to the festival visitors. Overcoming Corona 19 prepared for fans around the world who are tired of Corona The campaign song will also be released.”
The ‘World K-Pop Concert’ aims to give fans a sense of belonging and a sense of accomplishment through the worldview of ‘FANIVERSE’, which is a compound word of fan and universe, and the slogan of ‘Light: Shine Together’. .
Director Kim Hyung-seok, who was the general director of this performance, said, “The slogan is ‘Light: Shine together.’ I tried to express it by comparing the two relationships that they create.”
Three contests were held prior to this performance. Corona 19 campaign song, fan art (hanbok) event, and fan music video awards were held. The Fan Music Video Awards are currently open for public offerings.
In this regard, director Kim said, “First, there was a campaign song creation contest, and about 70 songs were submitted in a short time. Excellent songs were selected, and it was a lot of fun while judging. In the case of hanbok fan art, it can be said that it was a meaningful contest with many overseas fans participating. there,” he said.
Kim Deok-soo, secretary of the Ministry of Culture, Sports and Tourism, said, “The surprising effect of the Korean Wave is spreading all over the world. The Minister also said that for the further development of the Korean Wave, the government should take the lead and the private sector should take the lead to create K-Pop awards and festivals comparable to those of the Grammys. This ‘World K-Pop We plan to actively support ‘Concert’ to become Korea’s representative festival.”
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| [서울=뉴스핌] Reporter Lee Ji-eun = General Director Kim Hyung-seok of ‘2021 World K-Pop Concert’ [사진=한국국제문화교류진흥원] 2021.10.27 alice09@newspim.com |
He added, “I hope this event will be a concert that delivers new hope to the people who are exhausted from COVID-19.”
The concert will open on the 14th on the stage of the dance crew HOOK of Mnet’s ‘Street Woman Fighter’ along with Lia Itzy and Jeno of NCT Dream. Next, NCT Dream, SHINee Key, Espa, Itzy, Pentagon, etc.
In addition, artists such as The Painters, a performance team that combines painting and cutting-edge media art (media art) in real time, Vibrance Crew, a Korean traditional fusion performance team using LEDs, Gugak Orchestra Project Comfort, Taekwondo K-Tigers, etc. It combines pop and presents a modern reinterpretation of the performance.
As the national vaccination rate has exceeded 70% and the government is preparing for a gradual recovery of daily life, all of these performances will be held face-to-face.
Director Kim said, “Basically, this Korean culture festival is being prepared face-to-face. More than 70% of the corona vaccine has been inoculated, and since we came in with Corona, we are preparing face-to-face at all venues. However, with the power of people There are cases where it cannot be done, so we have made a plan B so that it can be conducted online.”
“We are expecting about 2,000 people, but I think we will have to wait and see what kind of policy the government will come up with,” he said. Secretary Kim added, “I think there will be guidelines from the quarantine authorities around tomorrow, so we are going to prepare accordingly.”
In addition to K-pop, the ‘Korean Culture Festival’ encompasses various genres such as food and beauty. Among them, K-pop emerged as the center. Director Kim said, “It is important to view K-pop as a genre of music, but I think it should be expanded to a larger category of culture.”
He also said, “That’s why we are preparing for this event with K-pop as an important signature.” “I was preparing with a government agency, so I thought a lot about what attitude to take. Under the basic premise of supporting the market but not interfering with it, prepared,” he said.
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| [서울=뉴스핌] Reporter Lee Ji-eun = General Director Kim Hyung-seok of ‘2021 World K-Pop Concert’ [사진=한국국제문화교류진흥원] 2021.10.27 alice09@newspim.com |
He continued, “It is the same with the idol market, but I think it is a two-way communication market. During meetings, the biggest concerns were about how the idols would play in the format and how they would play. “I have the wind,” he added.
The ‘Korean Culture Festival’ created this contest to create a culture where fans and artists coexist.
Director Kim said, “The festival is stagnant, but with Corona, not only K-pop, but also the art market has exploded. A culture in which fans can participate must be prepared, but the government needs to think sensitively about how to support and plan it. I think there is,” he said.
He also said, “Not from the government’s point of view, but from the point of view of artists and fans, and I’m thinking hard about how to apply. Although it’s in the early stages right now, the contests this time seem to be just the beginning. There are so many ideas that we can exchange them together. When I create content with the songs of my favorite singers, the singers react and I think these are cultures that can coexist.”
He hoped, “I want to do an award with fan-made content. I’m thinking about something that harmonizes. I’m planning a slightly bigger project next year, and I want to prepare a festival where artists and fans can work together.”
In the ‘Korean Culture Festival’, as a side event, the ‘Korean Culture Fan Fair’ will be held for two days from the 13th. This place will provide an opportunity to experience various Korean culture such as beauty, Korean food, and fashion, and will add pleasure to meeting fans with newly growing K-pop singers such as group BAE173, Cypher, Purple Kiss, and Woowa.
Meanwhile, this year’s event will be held at KINTEX in Ilsan on the 13th and 14th.
alice09@newspim.com
