The Korean Intellectual Property Office announced on the 20th that it will intensively crack down on the online distribution of counterfeit sportswear (soccer jerseys, etc.) for one month until the 20th of next month.
This is a measure to prevent the distribution of Tottenham, national team uniforms, and famous brand uniforms, which are suspected as counterfeit products, on online channels as the Qatar World Cup fever rises and the popularity of Son Heung-min of Tottenham Hotspur in the English Premier League is rapidly increasing.
A 153-person home monitoring team will conduct intensive crackdowns, delete posts selling counterfeit products, analyze the results to monitor resale, while the trademark special judicial police plan to investigate habitual and bulk sellers.
A meeting will also be held on the 23rd to increase the effectiveness of enforcement and to strengthen cooperation between trademark holders and online platform operators.
Sam-seop Moon, director of the Industrial Property Protection and Cooperation Bureau of the Korean Intellectual Property Office, said, “Based on the results of this intensive monitoring, we plan to review whether or not to monitor sports clothing at all times.”
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